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Ys Commercial Halo-Halo

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Submitted By harlenerazelle
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CAMPAIGN PLAN

Principles and Techniques of Advertising

Y.S. COMMERCIAL
HALO-HALO

Planner: Harlene Anonuevo
Researcher: Dyanara Franco and Ryan Aggasid
Writer: Abby-Gail Sayat and Bridgette Guban
Artist: Janille Isleta and Ed Jober Miciano

BSBA MM 2-2S

October 15, 2015

Professor: Aris Solis

I. Introduction/Situational Analysis

Company Profile:

‘IT’S ALL ABOUT THE TASTE’

For more than 20 years, YS COMMERCIAL ENTERPRISES has been a wholesale distributor of high quality domestic processed food products.

The company manufactures and distributes premium quality bottled fruit products such as Nata de Coco, Ube Jam, Jackfruit et al principally under the YS brand. The company also has under its line household products under the SUNSHINE brand.

The company sells its products to grocery chains and independent supermarkets and the other food service industries. Over that period of time, our business has become highly regarded because of our commitment to quality.

In 1996, an investment group comes in and takes control of the company with new ideas and better financial resources to take care of its expansion scheme. Under the new management team, the company has enhanced its position in the competitive market with its new strategy, better image and excellent quality control over its product lines and hopefully towards new product innovations.

Presently, we are gearing towards export markets. It is a new venture for the company, however it is worth mentioning that there are already some export consolidators in the Philippines who have been exporting our products for a time already; more specifically in Guam and Hawaii. The prospect it would seem is very positive as far as the export market is concern. For this reason, there is an undergoing effort to establish a strong base in the USA and other parts of the world for probable

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