ACC 230

Steve Bell

5/1/2013

Introduction and Business History/Description

Yum! Brands was found in 1997, originally named Tricon Global Restaurants, Inc. Its headquarters is located in Louisville, Kentucky. Their website address is http://www.yum.com. In 1997 PepsiCo disposed of its restaurant division to Tricon. On May 16, 2002, Tricon changed its name to Yum! Brands, Inc. With its 37,000 units in over 120 countries, Yum is currently the world’s largest quick service restaurant company. Yum has three major restaurants, Kentucky Fried Chicken (KFC), Taco Bell and Pizza Hut. The company franchises and licenses its restaurant worldwide. In February 2012, they acquired controlling interest in Little Sheep Group Limited. They have around 18,000 system restaurants in the United States and in 2011 had revenues of $3.8 billion and operating profits of $589 million.

Suppliers Yum purchases its supplies from a number of different suppliers throughout the world. The primary items that Yum purchases are cheese, beef, chicken and pork products, as well as paper and packaging materials. Their China division deals with around 500 different suppliers, primarily based in China. Yum and the representatives of the company’s franchise groups are members of the Unified Co-op. The Unified Co-op provides companies with the opportunity to purchase lower priced products and equipment.

Customers The company does not focus or rely on just one group of customers. Quick services restaurants are able to cater to and appeal to the needs of a wide range of people. With that being said, Yum targets all groups of people of all ages.

Products Kentucky Fried Chicken restaurants offer a variety of fried and non-fried chicken products and various side items such as macaroni & cheese, mashed potatoes and potato wedges. Pizza hut offers a variety of pizzas as well as