...four dimensions of distance, Noli’s strategic objectives and organization politics. Many times firms enter foreign markets not understanding the context of them. The four dimension of distance; geographic, cultural, political/administrative and economic, all help to create context when deciding to enter a foreign market. However, they must be evaluated keeping long term business strategy in mind. Evaluating this decision culturally; the US, especially California, has one of the most diverse cultures as far as food and population. This is partially evident by the menu appealing to Americans in Guam. Moreover, Jollibee’s analysis of California indicates a high Filipino expatriate concentration and low level of competitors; two things relatively easy to quantify. The Hong Kong location is expected to have far less Filipinos than the Central location which struggled to attract locals, but did an excellent job with expatriates. This company understands expatriates. Moreover, the ongoing issues in China, for example, mangers quitting, reflects some cultural differences that Jollibee is still struggling with in this region of the world. The lack of solid and positive information of New Guinea is indicative that this market, as this point, is not yet ready to have “flag-planted.” Moving to geographic distance; certainly the California is the furthest from the parent country in comparison to the other two options. Success in Guam demonstrates that geographic obstacles (distance and size)...
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...Living the Filipino Music Today A Reflection of the Filipino-ness in Lucio San Pedo’s Music Lucio San Pedro has been known to be one of the historical figures of Philippine music. Being dubbed as the creative nationalist, his philosophy in music paved the way for his memorable career as an artist. Conferred with the National Artist Award for Music in 1991, his contributions have indeed made a mark in defining the “Filipino-ness” in music. With the onset of the Original Pilipino Music in the 70’s, Lucio San Pedro’s works have imparted a great amount of influence to the artists that soon followed suit. With his undeniably most famous work which is Sa Ugoy ng Duyan, every student of an Art Appreciation class in the Philippines would remember the great artist because of this wonderful musical piece. The maestro’s main concern during his time was what will make Filipino music distinct and different. Given his educational attainment and experiences abroad, he was able to harness his talent and skill in music which allowed him to discover the great potential of the Filipino artist. Integrating the cultural dynamism and inherent nationalism of Filipinos, he was able to infuse the rich influence of the different folk songs of the Filipino culture into the music he has crafted so beautifully and innovatively. With his creative nationalism philosophy, he was able to encourage artists to express nationalism through the creative use of folk songs. As Lucio San Pedro would put...
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...Ilagan * Escolastico Salandaan in Manila College: * San Juan de Letran (1885) - Bachelor of Arts * University of Sto. Tomas – Medicine * Central University of Madrid (1887-1889) – finished Medicine Works Some of his works are: * Efemerides Filipinas, a column on historical events in the Philippines which appeared in La Oceania Española (1892–1893) * El Ideal (1911–1912) * Ang Wika at Lahi (1917), a discussion on the importance of a national language. * Mga Alamat ng Bulacan (Legend of Bulacan) -Contains legends, and folklores of his native town. * Pagpugot kay Longinos (The Beheading of Longinos) - A play shown at the plaza of Malolos, Bulacan. * Sobre Filipinos (About the Filipinos) * Ang mga Pilipino sa Indo-Tsina (The Filipinos in Indo-China) * In 1909 he was made director of El Renacimiento Pen Names * Naning * Kalipulako - named after Lapu-Lapu; and * Tikbalang – a supernatural being in Pilipino folklore. His Journey * Co-founder of La Solidaridad along with Lopez Jaena * Become the head of the Literary Section of the Asociacion Hispano-Filipina, created to aid the Propaganda Movement where he served as secretary. * He was imprisoned for 48 hours on suspicion of having associations with the mutiny. (Europe) * Later sailed to...
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...largest hirer of Overseas Filipino Workers (OFWs), and has the largest Filipino population in the Middle East. "All undocumented Filipinos are advised to take advantage of this extension and immediately proceed to concerned Saudi government agencies or seek the assistance of our Embassy and Consulate in Saudi Arabia for their repatriation or the regularization of their status," the DFA said in a statement.The Philippine government also expressed its deep appreciation to Saudi Arabia for extending the grace period. "This humanitarian gesture has brought relief to our overseas Filipino workers (OFWs) who would like to go home or legalize their stay in the Kingdom," said the DFA, while urging the illegal OFWs there to cooperate with the Philippine Embassy and Consulate in order to make the repatriation and regularization procedures more efficient. The official also reported that 314 individuals are still staying at the camp near the consulate in Jeddah while 244 women and children are seeking shelter in the consulate as of June 30. Saudi Arabia started its crackdown on illegal aliens after implementing its “Saudization” policy, which encourages the hiring of Saudi nationals. This is one of the political issue that our country is facing right now, the paradigm of this is simply. firstly, there must be a lacked of security regarding of sending Filipinos with incomplete papers that they have. secondly, because of the eagerness in working, filipinos are being unconscious with...
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...Because all these things comes from Him and made possible because of Him. As for nurses who really go out of the country to find a good living abroad is in fact a loss from our country because Filipinos are really hard working people and well motivated to achieve their objectives and goals in life. These are the kind of people who are mostly a believer and pursuer of dreams and some of them are highly appreciated and honored abroad by their working ethics and the way they value and do their works. Well it’s not just the nurses but all Filipinos working abroad is such loss from our country. What are the reasons why nurses go abroad? What is in the overseas that we cannot find here in the Philippines? As observed the main reason and truth about it is, to have a better future regarding with financial matter to be capable of having a good life and stability in terms of financial needs which is the key to having a better way of living. Each year the Philippine government produces thousands of nurses and it’s difficult to their part to produce enough nursing jobs to all nurses that’s also one big reason why nurses desires to work abroad. Although, Filipino nurses are willing to serve our country, there’s no other choice but to work overseas due to lack of domestic opportunities for Filipino nurses in the country and mostly working here in the Philippines have a touch of politics. In other words, working overseas is for the best interest of all for their families and for fellow nurses...
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...ADVOCACY ADVERTISING I. EXECUTIVE SUMMARY 4 II. SITUATION ANALYSIS 4 A. Industry Study: 4 1. Composition/Size/Market Segments 4 Small and Medium Scale Enterprises 4 Microenterprises 5 2. Current Situation 6 a) Microenterprises 7 b) Small Scale Businesses 7 c) Medium-Sized Businesses 7 3. Similar Campaigns 8 a) “Made In” vs. “Product Of” vs. “Owned by” (Australia & South Africa) 8 b) Buy Philippine Made Movement, Inc. 9 c) Seal of Excellence 9 d) Action Plan 10 4. Market Study 10 a) Colonial Mentality 10 b) Products Consumed 11 B. Definition of Issues 13 1. Philippine Made 13 2. Patronization of Philippine Made Products 15 3. Perceptions on Campaigns for Philippine Made 16 C. Position of Advocate 18 1. Mission and Vision: 18 2. Resources: 18 3. Competition: 19 4. SWOT Matrix: 19 5. TOWS 20 III. DEFINITION 22 A. Identification of Target Market 22 1. Primary: Youth 22 2. Secondary: Yuppie 24 B. Target Publics 24 C. Recipients 24 D. Product 25 IV. GOALS AND OBJECTIVES 25 A. Short term 25 B. Medium term 25 C. Long term 25 V. MARKETING MIX 25 A. Market Targeting 25 1. Size of the New Market 25 2. Demographic Characteristics 26 3. Psychographic Characteristics 26 4. Behavioral Characteristics 27 Primary Research Data 28 B. Product 30 C. Sales and Distribution Program (Please...
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...LANDBANK OF THE PHILIPPINES HISTORY * August 8, 1963 LANDBANK was established as part of the Agricultural Land Reform Code, or Republic Act No. 3844 to help with land reform, especially the purchase of agricultural estates for division and resale to small landholders and the purchase of land by the agricultural lessee. * In 1965, LANDBANK's by-laws were approved and its first board of trustees was formed, with the Secretary of Finance as chairman. * In 1988, LANDBANK became the financial intermediary for the Comprehensive Agrarian Reform Program (CARP) * February 23, 1995, LANDBANK's charter was once again amended. Its authorized capital was increased to nine billion pesos and it became an official government depository. LANDBANK OF THE PHIL; * The Land Bank of the Philippines is a government financial institution that strikes a balance in fulfilling its social mandate of promoting countryside development while remaining financially viable. * The profits derived from its commercial banking operations are used to finance the Bank's developmental programs and initiatives. * LANDBANK also ranks among the top five commercial banks in the country in terms of deposits, assets, loans and capital. * Its special focus is to serve the needs of the farmers and fishermen. * It is an official depository bank of the Republic of the Philippines. * It is one of the biggest government-owned and/or controlled corporations in the Philippines. * Its...
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...said that from the annual premium P1200, Philhealth will increase it to P2400. This circular aims to add more benefits to its clients and members. The agency’s mission is to provide financial assistance to Filipinos in terms of health services through the National Health Insurance Program (B. Garcia, January 16, 2012). In addition, in line with this circular, this will be helpful in the attainment of one of the Millennium Development Goal health targets (Banzon, 2011). However, if this will be implemented, the increase in the annual premium will be an additional burden to those overseas workers, and we can claim that some workers who do not earn much cannot afford this 100 per cent increase. In addition, the Philhealth did not consult those affected members in regards to their circular. And according to Senator Pimentel, there are various groups that oppose this increase in their contributions since the agency had a lack of consultation and discussion to the PhilHealth members, especially the overseas workers (Tamayo, February 25, 2012). Furthermore, not all overseas workers can actually get these health benefits since they already have health insurances abroad that are given by the agency they are working for. This implementation is not actually helpful to Overseas Filipino Workers, and once they are no longer work overseas, they no longer have the coverage of the benefits, and those contributions that they gave will not be returned to them (G. Garcia, personal communication...
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...language from the American colonizers, the Philippines today is the fifth largest English-speaking country in the world and second in the continent of Asia (Wikipedia). Filipinos should be proud of this because English is the “world language,” the lingua franca of the modern era. But the question is, how will the Philippine government maintain and improve the standard and the competitiveness of its people in the use of English, which is highly needed in the emerging, fast-growing local and international industries? A study made by Amamio (2000) on the attitudes of students, teachers and parents toward English and Filipino as media of instruction provided an interesting comparison. According to the result of the study, students and teachers prefer the use of English as the medium of instruction, with the teachers finding English a more comfortable language for explaining ideas and concepts. Teachers further noted that English is an “intellectualized language” and a valuable tool to source information technology. However, parents preferred Filipino because “it is the language in which they can think and express themselves” and it is the language that they understand and through which they themselves are better understood. According to Bernardo Villegas, the youth have all the chances to speak and listen to the Filipino language in their day-to-day lives such as in conversation with members of the family, friends, going to...
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...of people trying to graduate college crashing down. Several years ago, and seemingly out of nowhere, accusations came flying from all directions about pre-need companies. According to the accusations, they were either bankrupt or nothing but a scam, depending on which company you are looking at. And since a large portion of Filipino families relied on these pre-need companies in order to send their children to college, widespread panic ensued the moment these accusations hit the press. The biggest company to suffer was the pioneer in the industry, a company called College Assurance Plan or CAP. The CAP Family of Companies began in 1980 with the birth of its mother company - College Assurance Plan. CAP has since expanded its business to the areas of Pre-need Pension, Distance Learning, Health Maintenance, Life Insurance, Information Technology, Financing, Communications and General Insurance. It is a group of companies that the Filipino family can trust for an assured and better future – to hold on to as a true and reliable partner through the next millennium. It is also a growing and dynamic corporate family capable of serving each and every Filipino family's pre-need and insurance requirements. They had the largest number of plan holders subscribed to their pre-need education plan compared to any other pre-need company. This company was brought to its knees when certain government officials of the Philippines, came out of nowhere and publicly declared that CAP was bankrupt...
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...started in 1565 during the time of Miguel Lopez de Legazpi, the first Spanish governor-general in the Philippines. Literature started to flourish during his time. The Spaniards colonized the Philippines for more than three centuries. During these times, many changes occurred in the lives of Filipinos. They embraced the Catholic religion, changed their names, and were baptized. Their lifestyles changed too. They built houses mad of stones and bricks, used beautiful furniture like the piano and used kitchen utensils. Carriages, trains and boats were used as means of travel. They held fiestas to honor the saints, the pope and the governors. They had cockfights, horse races and the theater as means of recreation. A. SPANISH INFLUENCES ON PHILIPPINE LITERATURE 1. The first Filipino alphabet called ALIBATA was replaced by the Roman alphabet. 2. The teaching of the Christian Doctrine. 3. The Spanish language lent many of its words to our language. 4. European legends and traditions became assimilated in our songs, corridos, and moro-moros. 5. Ancient literature was collected and translated to Tagalog and other dialects. 6. Many grammar books were printed in Filipino. 7. Our periodicals during these times gained a religious tone. B. THE FIRST BOOKS 1. ANG DOCTRINA CRISTIANA (THECHRISTIAN DOCTRINE) first book printed in the Philippines in 1593 in xylography. written by Fr. Juan de Placencia and Fr. Domingo Nieva. 2. ANG DOCTRINA CRISTIANA...
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...modern era, language changes constantly. The language that we use today is getting wider and wider. Nowadays, we use technology like cellphones and computers to convey our messages and through these, people are learning on how to cope up and change the way they convey their thoughts and ideas in different forms. Indeed, English proficiency is one of the important things that we need to practice. The proper usage of both Filipino and English language is one of the important aspects of Philippine education. Correct grammar, syntax and pronunciation are the main concerns of improving our language proficiency to maintain an effective communication locally and internationally, but due to the continuous development of language, the emergence of Jejemon words became a phenomenon in the Philippines especially on its online breakthrough on April 14, 2010 at Pinoy Tumblr. Jejemons are persons who use jumbled letters, alternating capitalization, rearranging letters in a word, over-usage of the letters H, X or Z and mixture of numeric characters and our normal Filipino and English alphabet as their developed written linguistic style that can...
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...one of the defining characteristics of a modern pedagogical grammar is that it provides descriptive information which is helpful for learners of the language. With this definition, this paper will try to compare the helpfulness of two pedagogical grammars by describing the features of transitivity of verbs and passive voice. However, with the emergence of the jejemon languages, educational authorities are trying to convey its effect on the students. According to UrbanDictionary.Com, it is anyone with a low tolerance for correct punctuation, syntax and grammar. This definition is limited to the linguistic style of Jejemons. But in reality, Jejemon is a new breed of hipsters who have developed not only their own language and written text but also their own sub-culture and fashion. For brevity, I will limit this article to Jejemon language, which for lack of grammatical “canon” on how to call it, I will call it the “Jejenese” and their alphabet, “Jejebet. The Jejenese is not just confined to Pinoy Jejemons. Just before I wrote this, I played “Warcraft” and found a European opponent who enjoys typing “jejejeje” in a very wide context, much to my disdain as he sabotages my online quests. Another group of foreign Jejemons, although their Jejemonism seems so trivial to actually classify them as Jejemons, are the Thais who type “hahaha” this way: “5555.” You will see a lot of these in your Thai friend’s Facebook status messages. Since, the number 5 translates to “ha” in Thai, as...
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... | |First Posted 11:08:00 12/29/2010 | | | |Filed Under: Children, Culture (general) | | | |GOOD SAMARITANS have started reaching out to children who are caught in a violent conflict or a debilitating cataclysm, using a | |psychological tool designed by a Filipino 35 years ago. | |Dr. Rogelia Pe-Pua, head of University of New South Wales? School for Social Sciences and International Studies in Australia, says | |donors used to ship toys to these children to help them cope with trauma. | |But the toys were often too strange to them. Pe-Pua says many ended up tucked in shelves or wrapped in closets ?because they are too | |expensive to be smashed at play time.?...
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...UNIVERSITY OF LUZON Perez blvd.Dagupan City Business Policy and Staregy Henry Sy and John Gokongwei ( case study 3) Leader : Sheila Cerezo Assistant: Cyrel Jing Abaga Members: Monica Cabatin Stephen John Ramirez Belita Garcia Diana Rose Manangan Ma. Geneva Mapanao Karen Lamsen MarylleUngos We are aware that Robinsons and SM are popular shopping centers in the Philippines. These two companies are always compared, the founder of these are also compared. That is why we want to study about Henry Sy and John Go (kongwei was added to the suffix of his name which means “bright”). It’s because many business minded people and business related course of students like accountancy want to know what are the differences and similarities between the two business tycoons. We are interested of what kind of management they had and came up with this far. Many people question: what are the characteristics they had that made their success right now. One of the reasons why we want to study this article is to be able for us to determine among the two who is more successful. We also want to come up with their negative sides, to know their strength and weaknesses. And most of all, having this study will help us to get inspiration from Henry Sy and John Gokongwei to be applied in our future career as an Accountancy students today and CPA tomorrow. (1.) What makes some companies market leaders where others fail? 1. Henry Sy and John Gokongwei...
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