Zalando – A CRM Success Story « Business Development Strategies

http://wearedevelopment.net/2012/03/11/zalando-a-crm-success-story/

BUSINESS DEVELOPMENT STRATEGIES
Emerging Markets

Zalando – A CRM Success Story
MAR 11 Posted by Sebastian S. Vlasich

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05.08.12 16:45

Zalando – A CRM Success Story « Business Development Strategies

http://wearedevelopment.net/2012/03/11/zalando-a-crm-success-story/

Zalando GmbH, was founded by David Schneider, and Robert Gentz, in 2008. The company engages in the online retail of apparel and shoes and is based in Berlin, Germany. It is one of the most conspicuous and likewise mysterious start-ups in Germany. Founded only three years ago, Zalando has become the market leader, mainly due to operational excellence; and partly thanks to fancy television advertising in the online shoe retail market. Revenues in 2010 were 160 Million Euros and are expected to increase at least threefold in 2011. Recently, Yuri Milner’s DST Digital Sky Technologies (DST) joined the Samwer brothers as an investor in Zalando, due to the fact that the company has a professional management team an impressive growth record and great potential to capitalise on the fast-growing European e-commerce market. As a matter of fact, the Samwers and Mr. Milner were both early investors in the social media giant Facebook. Zalando builds relationships with its final consumers whom are the actual people who goes on the webpage and order products. The end consumer is the target for the CRM service teams. There are no intermediaries, as it is a direct sales channel. Hence, Zalando “only” needs to focus on the relationship between the company and the actual consumer. To manage this vital relationship Zalando hired an expert in this particular field, SHS VIVEON. As a matter of fact, the best-known examples of customer relationship management technology