...Case Study Cooking Up Maggi Noodles Maggi Noodles was launched in 1982 by Nestle India Limited as Maggi 2-Minute Instant Noodles under the prepared dishes category. Nestle is a Swiss Company, whose link with India goes back to 1912, when it was well known as „Nestle AngloSwiss Condensed Milk Company (Export) Limited‟. Since then, Nestle has stood its ground firmly in in India, by setting its foundation as a well-known brand, offering solutions to customer‟s wants in different segments. The brand still commands an envious market share of more than 90 per cent and has successfully launched sauces, pastes, and soups. Maggi Noodles is one of those brand names for whom the quote, „I came, I saw, and I conquered‟ is apt. The brand replaced favourite Indian desi snacks such as samosas and kachoris with a hot bowl of Maggi Noodles. Over the years, the success of the brand has been commendable, especially considering the fact that it had the addes task of creating the category as well. ‘Fast to Cook… Good to Eat Maggi 2-minute Noodles’ Maggi used the tagline of „fast to cook, good to eat‟ to woo the Indian audience in the early 1980s. Maggi understood the consumers‟ inertia and apathy to try new things. Indian consumers, at that time, were evincing interest in Chinese noodles and Maggi launched its noodles to take advantage of this craze (Das 2007). It offered convenience to the housewife and at the same time did not undermine her involvement with the kids (Sharma 2010). The housewife...
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...Thesis Format Guidelines UGC approved: April 28, 2006 These guidelines are designed to provide the formatting requirements for all theses and project reports submitted to Mewar University. It contains the basic structure, layout, form, and style are required for the purpose, however, Candidates/ Departments may use additional requirements, if needed, provide that does not conflict with the guidelines contained in this document. 1. Thesis and Project Report Arrangement Assemble the thesis/project report in this order: 1. Cover page: includes the title, author, degree (“Thesis/Project submitted in partial fulfillment of the requirements for the Degree of Ph.D. of … in …”), and date. 2. Cover page color: Pink 3. Thesis/Project Approval Form. 4. Plagiarism policy compliance statement. 5. Copyright page that grants MU the right to use and reproduce fully or partially the work being presented. 6. Dedication page (optional). 7. Acknowledgments page (optional). 8. Abstract: a concise summary of the essential information of the work being presented, namely of the study’s scope, purpose and results. The reference-free single spaced abstract should not exceed two pages. 9. Table of Contents: includes all the subsections of each chapter and the list of appendices (if applicable) and page numbers. 10. List of Figures: includes figure number, caption, and the page number. 11. List of Tables: includes table number, caption, and the page number. 12. Abbreviations...
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...``revolution in Notes that outsourcing is just one outsourcing''. The academic literature on the of the means by which the subject has grown in kind. boundary of the firm can be What is often lost in the hype surrounding adjusted. Considers various other means such as conglomeration the concept, however, is that outsourcing is and horizontal and vertical just one way in which the boundary of the integration. Focuses on firm can be adjusted in response to changing outsourcing and its place in this economic pressures. Indeed, any history of bigger picture and discusses the history of outsourcing. Outlines the concept should recognise this, as the concerns for managers and gives recent trends in its favour have very much case examples from Rank Zerox been set in the context of a general movement and BP. towards more ``focused'' business strategies. This article investigating the development of outsourcing is in three main sections. First, it sets outsourcing in the wider context of the boundary of the firm issue. Second, it then proceeds to discuss the history of outsourcing, and its place in this wider context. Finally, it concludes by outlining some of the concerns managers are increasingly expressing about the way in which outsourcing is being used by firms and public sector bodies. Keywords Outsourcing, Organizational structure, Organizational change, Work organization A firm's very existence is the result of a manager's (often implicit) decision that it should...
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