Zillow is usually thought of a competitor or a nuisance to most agents.

It’s filled with incorrect data that tricks consumers. It doesn’t have every house on the market listed and paints an incorrect picture of neighborhood prices.

However, there are ways you can use Zillow to your advantage.

If you think of it as a marketing tool and not an enemy, leads can be won without paying advertising fees.

There are a number of things you can do for free on Zillow in order to maximize this platform as a marketing tool. For the most part, homeowners use Zillow for information. That makes it a place you should stand out on, even if it’s not primarily used to find agents.

If you set your profile up to stand out homeowners will contact you, either …show more content…
If you are an expert at expireds, stick to that category. This is your chance to brand yourself in a specific niche.

Utilize Zillow’s Widgets and Add-ons

Zillow has plugins and widgets that go on other websites and parts of social media. To get the most out of Zillow you need to promote your Zillow profile on other platforms.

Zillow makes it simple to add something like this on your website. If someone is browsing on your site, chances are they use Zillow as well. Telling them you’re active there is important.

You can display things such as listings, polls, ratings, quizzes, real estate calculator and statistics with these widgets. Do remember these will send viewers away from your website, so put them in the right spots where someone will return. Make sure your profile is looking great on Zillow, or they may not return to your site.

Add Current Listings To Zillow Group

Not only does this expose your clients listing to more people, it increases the number of contacts you have on Zillow. Zillow is the largest real estate network on the web, so it makes sense to get out there as much as possible.
The more interactions you have with Zillow Group the more contacts you can make.

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