...gets stale – that left a hugh amount of left-over to be thrown away. He went on the site and made an observation. Then found an opportunity to rid the waste and generate new revenue. The outcome: Left-over popcorn was given away free of charge, and treated as complimentary for customers at Major Bowl. A bowl of popcorn s placed at a table so anyone can have it. After having popcorn, customers got dehydrated and would order beverage. Because of a large profit margin of drinks, selling beverage alone generated great revenue in return. Going Against the Norm to Create New Trend&New Lifestyle Case Study2: Consumer segmentation: Central World VS. Siam Paragon Does transportation matter? When BTS connected its station to Siam Paragon Entrance, business investors prefer having their retail shops open at Siam Paragon to Central World. It turns out Siam Paragon has become a point for passersby to hang out, window shop, but...
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...The King and I The King and I has a long, intricate history. The events from the movie actually took place in mid-19th century Siam, during which time King Mongkut (Rama IV) was in the process of modernizing his country in an attempt to avoid annexation by the British. This process included the integration of western science, so the king sent for a British school teacher, Anna Leonowens, to educate his children. In 1944, Margaret Landon published Anna and the King of Siam, which she based off of Anna's memoirs. Twelve years later, Margaret's book would inspire Richard Rogers and Oscar Hammerstein II to co-write the 1956 musical, The King and I. The musical was a thriving success, and in 1971, a television series called Anna and the King aired...
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