Case study on Best Buy

Submitted to; Mr David Valdes

Submitted by; Ouvais Aslam ub 30110356

Naveed

Waqas

2014

Executive summary

Best buy is one of the leading electronics retail store in USA. It has made multiple attempts to enter in international arena. It had been successful in a few countries but a failure was waiting in the European market. Best buy entered UK by a joint venture with carphone warehouse.
Initially company had planned to open up more than 200 stores but due to unsatisfactory performance it had to roll back the 11 launched stores. Along with many small reasons the major causes for this failure seem to be poor choice of country, underestimating the competition in the market, blunders in the location of stores and failing to recognize the changing behavior of the target consumers.
The trends in electronic retail are changing all around the world. People now go for online purchasing, so the whole structure of stores should be reviewed. A complete analysis of country should be made before targeting it. The competitive forces should be analyszed properly. Many data and marketing companies provide consumer and competitor behavior details, these services should be applied every time a new big international investment is made.

Best buy a case study
Best Buy Inc. is an American multinational and multibillion retailer that deals with the consumer electronics. The headquarter of the corporation is in Richfield, Minnesota. Best buy operates in various countries. It has operations in United States, China, Mexico, Rico, Canada, and Puerto. Best buy is a multichannel retailer of technology products, including tablets and computers, televisions, mobile phones, large and small appliances, entertainment products, digital imaging and related accessories. The Company