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“a Personalised Induction Will Always Be More Effective”. Discuss.

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“A personalised induction will always be more effective”. Discuss.
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There are many factors involved in an induction session which include aspects such as belief, relaxation, compliance, imagination and selective attention. In order to be able to demonstrate whether personalising an induction is always more effective I will need to discuss the different types of modalities, induction styles and the methods used in which to tailor a screed to meet the particular needs of the client.

By having a good understanding of modalities, hypnotherapists are able to personalise screeds specifically to the individual. When a client’s modality is ascertained it is then possible to talk to them in a way that they feel most comfortable. Often, hypnotherapists will prefer to begin an induction by emphasising the client’s preferred modality and then go onto introduce the others gradually as this is intended create a safe and comfortable environment for them (Chrysalis, 2010).

Learning modalities are the sensory channels or pathways through which individuals give, receive, and store information (Jenkins & Johnson, 2013). Perception, memory, and sensation comprise the concept of modality and these senses include visual, auditory, tactile/kinaesthetic, smell, and taste.

Most people learn with all their modalities, but some may have unusual strengths and weaknesses in particular modalities. For example, when asked to imagine a beautiful garden, some people see the garden in their mind very clearly and therefore their primary modality is visual. However, they may also be able to hear the sounds of the birds and the bees which suggest that their secondary modality would be auditory (Bryant & Mabutt, 2006).
Interestingly a study carried out on a group of students and their preferred modalities found that approximately 30% were more visual,

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