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“a Study of International Marketing Application in Foreign Trade in India”

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“A Study of International Marketing Application in Foreign Trade in India”

Authors: Nader Angoutin
Research Scholar in Commerce,
University of Kerala, Trivandrum.
Email:Nader_Angoutin@yahoo.com

Abstract This paper analyses the Study of International Marketing Application in Foreign Trade in India. The study argues the international marketing as simple extension of exporting, whereby the marketing miss is simply adapted in some way to take into account differences in consumers and segment. International marketing research really plays an important role in the marketing research. The study will help in understanding the application of international marketing and knowing the socio economic, foreign trade and financial economic effects. This will fill a critical gap as not much information is available in the context of International Marketing Application in Foreign Trade in India. Keywords: International Marketing- Foreign Trade

INTRODUCTION:
International marketing is simply the application of marketing principles to more than one country. However, there is a crossover between what is commonly expressed as international marketing and global marketing, or across national borderlines.
The intersection is the result of the process of internationalization. Many American and European authors see international marketing as simple extension of exporting, whereby the marketing miss is simply adapted in some way to take into account differences in consumers and segment. International trade is also a branch of economics, which together with international finance, forms the larger branch of international economics.
Foreign trade is trade between the different countries of the world. It is also called as international trade, External trade or Inter-Regional trade. It consists of imports, exports and enter pot. The inflow of goods in a country

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