Corporate Finance Arguably, the role of a corporation's management is to increase the value of the firm to its shareholders while observing applicable laws and responsibilities. Corporate finance deals with the strategic financial issues associated with achieving this goal, such as how the corporation should raise and manage its capital, what investments the firm should make, what portion of profits should be returned to shareholders in the form of dividends, and whether it makes sense to merge
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Methods. Students are expected to go through all the reading prescribed before every class and make a meaningful contribution through active class participation. The course is delivered through a combination of case discussions, problem solving, real life risk reports and simulation. The course would have an analytical and numerical flavor and hence students are required to bring their calculators/laptops to every class. Text Book: 1. Hull, John C. & Basu, S., Options, Futures, and Other
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Table of Content 1. Company Description and Location ……………………………………………………………………………..3 2. Strategic Plan and Focus ……………………………………………………………………………………..……....2 2.1 Mission Statement 2.2 Product Mission Statement 2.3 Corporate Goals 2.4 Core Competency and Sustainable Competitive Advantage 3. Situation Analysis ……………………………………………………………………………….………….…………….5 3.1 SWOT Analysis 3.2 Industry Analysis 3.3 Competitor Analysis 3.4 Company Analysis 4. Marketing Mix ………………………………………………………………………………………………………
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electives in Marketing as well as other business/social disciplines. Topics include marketing strategy, customer behavior, segmentation, market research, product management, pricing, promotion, sales force management and competitive analysis. 211. (MKTG773) Consumer Behavior. (C) Cutright, Reed. Prerequisite(s): MKTG 101. This course is concerned with how and why people behave as consumers. Its goals are to: (1) provide conceptual understanding of consumer behavior, (2) provide experience in the application
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National Cheng-Chi University 研究所MBA: Tuesdays 6:10-9 Commerce Building 260306 Yee-Tien (Ted) Fu Undergraduate: Tuesdays 9:10:noon Commerce 260508 Autumn 2009 (3 units) Course Objective This course examines important issues in the rapidly evolving area of international financial markets. It focuses on various aspects of international portfolio management and open-economy macroeconomics, and is a natural extension to the theories and practical issues explored in Investments and/or Finance
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~t4t~es , c.~ ! , . THOMSON SOUTH-VVESTERN __~ Chapter 1 Preface XlII Iuuoduction PART I Options 21 Chapter 2 Chapter 3 Chapter -! Chapter 5 Chapter 6 Chapter 7 Structure of Options Markets 22 Principles of Option Pricing 54 Option Pricing Models: The Binomial Model 92 Option Pricing Models: The Black-Scholes-Merton Model Basic Option Strategies 181 Advanced Option Strategies 218 An Introduction to Derivatives and Risk Management, Seventh Edition
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for years, new technology has given way to a revolution where ebooks are becoming more popular. E-readers have captured the attention of consumers and have increased the demand for ebooks. Research shows that roughly 7% of the adult population is reading ebooks and numbers are growing. New e-readers and e-reader applications have been developed to meet the needs of all types of consumers. “Content is king” as they say and the holder of the content is going to drive the ebook industry as a whole
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Prospects After the Kindle Fire: 65% Market Share and Most of the Profits par4par“But, in comparison with the iPad, the Kindle Fire has a 33 percent smaller display, no cameras, no 3G wireless, less memory and only two-finger multi-touc [...] 2 comments, 1 called-out + Comment now par4par “But, in comparison with the iPad, the Kindle Fire has a 33 percent smaller display, no cameras, no 3G wireless, less memory and only two-finger multi-touc [...] Amazon CEO Jeff Bezos introduces the Kindle
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blend luxurious moisturizers and exquisite fragrances that make you feel beautiful, irresistible and confident. Great skin is your secret beauty weapon and Caress gives you the fragrant and silky skin so you can declare your beauty every day. The strategy that the company uses for the product Caress is to put people first, make sure your building a product that you can’t live without, and make a magical experience get into the buyer’s emotion. I got my ad out of Vogue Magazine. The ad what pretty
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for variable channels of online marketing in activities such as sponsored search, Associated program, and other variable initiatives in Marketing(Amazon Annual Report 2006) . In 2007, Amazon Kindle was introduced to the customers, which was a reading device built with purpose, and had wireless access to over 110,000 books, blogs, magazines, and newspaper. Amazon had hoped that Kindle will be well received, but the entire stock was sold out within the first five and half hours, and the entire supply
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