the assigned chapters, as information in them may be part of a quiz or an exam. Week Week 1 Week 2 Week 3 BMGT343 Topic Introduction Debt securities – I Debt securities – II Reading Chapter 1, 2, and 3 Chapter 10 Chapter 11 Xiaohui Gao Bakshi Week 4 Week 5 Week 6 Week 7 Week 8 Week 9 Portfolio theory I - Risk and return Portfolio theory II – Efficient diversification The capital asset pricing model (CAPM) Empirical tests of CAPM Market efficiency Midterm review Chapter 5 Chapter
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Preliminary Market Strategy Market size – Geriatric Population (age 65 and over) * 17% of the current US population (23 million) year 2010 * 27 % of the projected population by 2020 (32 million) * 31% of the projected population by 2030 (37 million) Market size – Senior Population (age 50 to 64) * 18% of the current population (17 million) year 2010 * 22 % of the projected population (19 million) by 2020 * 24 % of the projected population (22 million) by 2030 Estimated
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trade barriers with the West. When communism fell, Western economies, that is, countries that were not under communist influence, were able to expand their markets to former communist countries. This in turn increased their profit potential. Related Reading: How to Prepare Your Company for Globalization Cheaper Resources Another consequence of bilateral trade agreements is the access to cheaper resources. Until the start of the 1990's, the People's Republic of China was largely closed off to the rest
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mba elective summaries table oF coNteNts Page 1. accounting and control Page 2. Decision sciences Page 3. economics and Political science Page 5. entrepreneurship and Family enterprise Page 9. Finance Page 11. marketing Page 13. organisational behaviour Page 14. strategy Page 16. technology and operations management Here is a list of electives that were offered to the MBA Classes of 2012. This list is not comprehensive and is likely to change annually to reflect changes in the economic
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SUMMARY 1 SITUATION ANALYSIS 2 I Introduction 2 1 Company description 2 2 Product description 2 II Marketing environment 2 1 Microenvironment 2 a Customer market 2 b Competitors analysis 3 c Publics 4 2 Macro environment 4 a Demographic environment 4 b Economic environment 5 c Natural environment 6 d Technological environment 6 SWOT ANALYSIS 8 OBJECTIVES 9 SEGMENTATION, TARGETING & POSITIONING 10 I Segmentation 10 II Targeting strategy 10
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works. 1. Define Your Product’s Features, Benefits and Distribution: Describe what the product or service does, how it works, what features it offers and most importantly what problem it solves - people buy solutions. Describe the product’s physical characteristics such as size, weight and color. Define its benefits in emotional as well as functional terms. Know which features and benefits of your product or service will appeal to different market segments. Give information on pricing, including
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Group 1 & 2 Case study 1 Can This Bookstore Be Saved? Barnes & Noble (B&N) has been portrayed in the past as a big bully that drove small independent bookstores out of business with aggressive pricing tactics and an unbeatable inventory of books. Today, B&N finds its role reversed as the company fights a fierce battle to survive in the inevitable era of e-books. Booksellers were one of the many industries disrupted by the Internet and, more specifically, the rise of e-books and e-readers
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CORPORATE FINANCIAL STRATEGY - 3 CREDITS Instructor Details: Instructor: John Manley, Ph.D. Office: Finance House, 85 Beechmont Drive, New Rochelle, NY Phone: 914 637 2733 Fax: 914 633 2286 Email: jmanley@iona.edu Office Hours: half hour before class and by appointment Prerequisite: MBA 550 – Finance for Managers Course Objective: Upon completion of this course, the student should have an understanding of 1. governance issues of the firm [chap. 1 & lecture]
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mcalister@mccombs.utexas.edu TA: Jeremy Battier By appointment jeremy.battier@mba11.mccombs.utexas.edu Required Readings Course Reading Packet (CP): Required Available in GSB Copy Center Everyone must purchase his/her own copy of the packet. Do not share copies of the packet as this is a violation of copyright. Additional readings posted on course web site (BB) (http://courses.utexas.edu) Course Objectives Some of a firm’s most valuable assets are the brands
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Afsar Brothers & Sheba Prokashoni 2012 Sec-07 Esprit De Corps 1/4/2012 Term Paper on “Exploring Marketing Practices in the Publishing Houses in Bangladesh” Submitted To: Mashruha Zabeen Lecturer Department of Business Administration East West University Submitted By: Group Name # Esprit De Corps Section: 07 1. Md. Rahat Shakil ID: 2010-2-10-139 2. Md. Zahidul Islam ID: 2011-1-14-014 3. A.F.M. Naimul Islam ID: 2011-2-10-255
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