Chapter 10 1 Introduction Pricing Els Gijsbrechts and Katia Campo Objectives This chapter does not have as its aim the provision of ready-made methods for the assessment of price levels. Its objectives are: 1 to indicate the importance and complexity of price decisions for marketing managers; 2 to consider what is a ‘price’; 3 to identify the factors internal to the firm that influence price decisions; 4 to identify the factors external to the firm that influence price decisions; 5 to discuss
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1. Consider the Global Sourcing Initiative from an overall perspective. How effective has the effort been so far? Is AES applying a truly strategic approach? Phase I of the global sourcing initiative has been successful so far. Naqvi reported that the cost savings from Phase I implementation are somewhere in the 7%-10% range. Phase I efforts focused on only 16 of the 36 identified categories, and included building the global sourcing team, designing the program, conducting spending analysis,
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FI 8320, Spring 2005 Cases and Readings in Corporate Finance [pic] [pic] [pic] [pic] Instructor Professor David C. Nachman Office: RCB 1239 Phone: 651-1696 email: dnachman@gsu.edu Office Hours: W 10:00 am – 2:00 pm, or by appointment Prerequisites FI 8000 CSP: 1, 2, 6 Course Description This course focuses on financial policy-making through case analyses, contemporary readings from the professional literature, and problem solving. The emphasis in the course is on investment
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TEXTBOOK REVIEW Purchasing and Materials Management Textbooks A Review by Dan Reid Bowling Green State University The area of purchasing and materials management has entered a challenging era. In an effort to retain its competitive standing in the international marketplace, American industry has turned to purchasing and materials management for help. The importance placed on purchasing and materials management is highlighted in a forthcoming study done for the National Association of Purchasing
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FI 4320, Spring 2005 Cases and Readings in Corporate Finance [pic] [pic] [pic] [pic] Instructor Professor David C. Nachman Office: RCB 1239 Phone: 651-1696 email: dnachman@gsu.edu Office Hours: W 10:00 am – 2:00 pm, or by appointment Prerequisites FI 4000 CSP: 1, 2, 4, 6 Course Description This course focuses on financial policy-making through case analyses, contemporary readings from the professional literature, and problem solving. The emphasis in the course is on
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from 2003-2010. Ranbaxy in sales and at Glaxo Inc. in sales and marketing for several years before he returned to school and completed his Ph.D. at University of Wisconsin, Madison. His research interests are in health care marketing, strategy, supply chain and pricing. His work has been published in several journals, such as the, International Journal of Pharmaceutical and Healthcare Marketing, Journal of Medical Marketing, Journal of Pharmaceutical Marketing and Management, Journal of Commercial
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students with an understanding of how marketing principles and strategy must be adapted to the international business environment and how an effective international marketing strategy should be formulated. Topics for the course include an overview of the global business environment, influence of culture on consumer preferences and marketing strategy, effects of socio-economic and political factors on market analysis and marketing strategy, techniques of competitive analysis, logistical and supply
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products than most companies achieve through advertising. As the recent Gizmodo pre-release scoop of the iPhone 4 demonstrates, this gets harder to do the bigger you are. According to Meyer (2010), he examined seven challenges facing Apple leaders. 1) Security- With just 5% market share in the PC market, malware and virus writers have mostly ignored the Mac. However, Apple’s iPhone success now makes them a target that coincides with the explosion of mobile security concerns overall. Lacking strong
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infrastructure issues the software domain that includes programming languages, web page design, customer interface and transactions management, security and privacy management, and large scale data mining the management aspect that deals with the business strategies for value creation, growth and customer development and retention the statutory and legal dimension that addresses various cyber laws dealing with security, crimes etc. and government policies for nurturing the Internet based Ecommerce This course
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510-513 of the textbook. We will be developing understanding of her strategy, and then doing some work on design of tactics to support the positioning, especially physical evidence. Marketing strategy includes three parts: (1) segment the market, (2) choose a target segment, and (3) position the service accordingly. Discuss the case and then answer the following questions. Keep your answers in a word file for use next week. 1. What is the core service provided by a typical dentist? What
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