------------------------------------------------- 1) Analyze the buyer decision process of a traditional Porsche ------------------------------------------------- customer. ------------------------------------------------- ------------------------------------------------- 1. Need Recognition ------------------------------------------------- - Financially successful people, show themselves with the ------------------------------------------------- right car. Image of exclusivity
Words: 613 - Pages: 3
For the SO strategy, I developed three important opportunities for Zip car. Government got Zip, this consists in working together with the government to reach environmental goal and for Zip car avoid some cost in the long term. Zipster to Wal-Mart, develop a market penetration to focus on a certain group working together with the top wholesaler company in the world would lead for new members to use Zip car. Introduce Zip car to India, this one I think is the most important and very achievable, it is
Words: 8022 - Pages: 33
examine the logistics/supply chain network alternatives. The fourth step is to conduct a facility location analysis, followed by the fifth step, which is to make decisions regarding network and facility location. The sixth and final step is to develop an implementation plan. Location analysis is also discussed in terms of the advantages and disadvantages of globalization and major location site factors. The discussion then describes the methods for evaluating major location site factors and making
Words: 3038 - Pages: 13
Question 1 : Analyze the buyer decision process of a traditional Porsche customer. What conclusion can you draw? 3 Question 2: How does the traditional Porsche customer decision process contrast with the decision process for a Cayenne or Panamera customer? 4 Question 3: Which concepts from the chapter explain why Porsche sold so many lower-priced models in the 1970s and 1980s? 5 Question 4 : Explain how both positive and negative attitudes toward a brand like Porsche develop. How might
Words: 1800 - Pages: 8
LGT3003 - 11 The agile port BILL MONGELLUZZO. Journal of Commerce. New York: Dec 11, 2006. pg. 1 Abstract (Document Summary) A benefit of the agile port model is that it provides a terminal operator with the flexibility to move back and forth between an agile port and a traditional port operation. When a terminal operator has a close working relationship with a shipping line and railroad, the carriers provide destination information on each container so the terminal operator can build full trains
Words: 1490 - Pages: 6
By Dr. Robert E. Brooks, RBAC, Inc. and C.P. Neill, Logistic Solutions, Inc. Abstract Gridnet is an embedded-network-based LP system for simultaneously optimizing very large natural gas sourcing and transportation acquisition operations. Using the PS/2-based Wizard i860 co-processor, Gridnet solves generalized network problems with over 18,000 nodes and 200,000 arcs in under five minutes. The paper discusses the need and requirements for this system as well as the technical approach, implementation
Words: 5343 - Pages: 22
include changes in demand, production capacity limitations, labor productivity, exchange rates, costs, local attitudes, or changes in demographics. Location and Costs Location can cost up to 25% of a products selling price solely because of transportation costs. Other location factors may alter total operating expenses by up to 50%. These costs may be a result of taxes, wages, material costs, or rent/leases. Different locations have different costs associated with them. One location may have
Words: 2069 - Pages: 9
Name of the Project: Highway 407 improvement Executive summary In 2013, following 3 years of program definition, research and planning, the province of Ontario’s ministry of transportation and infrastructure launched the project to improve the existing highway 407. This highway is the busiest route and convenient to access different parts of Toronto. The proposal of highway 407 was launched in 1959 and opened to the public in June 7 1997. 407 its one of the busiest highway, the total trips
Words: 3691 - Pages: 15
People, The Opportunity, The Context and an overview of possible risk and the reward for coping with these risks effectively. After shortly explaining the factors I will apply this framework to the Zipcar Case and analyze the quality of its business model. This makes it possible to evaluate the potential of the venture; and its progress from scratch to start, from an investor’s perspective. The people The success of a product or service is dependent on the people developing them. “The people” refers
Words: 3429 - Pages: 14
Module B Transportation and Assignment Solution Methods B-1 B-2 Module B Transportation and Assignment Solution Methods Solution of the Transportation Model The following example was used in Chapter 6 of the text to demonstrate the formulation of the transportation model. Wheat is harvested in the Midwest and stored in grain elevators in three different cities—Kansas City, Omaha, and Des Moines. These grain elevators supply three flour mills, located in Chicago, St. Louis,
Words: 16371 - Pages: 66
