THE ROLE OF LANGUAGE CODESWITCHING IN INCREASING ADVERTISING EFFECTIVENESS AMONG MEXICAN-AMERICAN YOUTH by MELISSA MAIER BISHOP Presented to the Faculty of the Graduate School of The University of Texas at Arlington in Partial Fulfillment of the Requirements for the Degree of DOCTOR OF PHILOSOPHY THE UNIVERSITY OF TEXAS AT ARLINGTON December 2006 Copyright © by Melissa Maier Bishop 2006 All Rights Reserved ACKNOWLEDGEMENTS A wise professor told me before starting my PhD
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Great Britain by The Cromwell Press Ltd, Trowbridge, Wiltshire CONTENTS Acknowledgements Introduction 1 2 3 4 5 6 7 8 Research and the Research Problem Information, and How to Deal with It Types of Research Nature and Use of Argument More about the Nature of Research Research Quality and Planning Research Methods Preparing the Research Proposal and Starting to Write References Index vi 1 5 39 69 117 151 189 225 276 314 318 ACKNOWLEDGEMENTS My grateful thanks go to Dr Roland Newman and
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work environment Effective HRM practices are strategic · enhances companies performance by contributing to employee and customer satisfaction, innovation, productivity Typically 1 HR employee for every 93 employees HR departments are considered a business within the company with three product lines: 1) Adminstrative Services and Transactions: o Compensation, hiring, staffing
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Chapter 1 THE PROBLEM AND ITS BACKGROUND Introduction English language teaching has become very important because of the global status of English and people all over the world are learning this language. English language programs worldwide have become increasingly aware of the needs for curriculum review due to both demographic and situational changes taking place. As students’ populations, societal views, and institutional factors are constantly changing, English language programs need to
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ORGANISATIONAL BEHAVIOUR MBA 1.2 ORGANISATIONAL BEHAVIOUR SYLLABUS UNIT 1 Introduction to Organisational Behaviour, Meaning; Elements; Need; Approaches; Models; Global scenario. UNIT 2 Individual Behaviour; Personality; Learning; Attitudes; Perception; Motivation; Ability; Their relevant organizational behaviour. UNIT 3 Group dynamics; Group norms; Group cohesiveness; Group Behance to organizational behaviour. UNIT 4 Leadership Styles; Qualities; Organisational
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March 2006 Volume 9, Number 4 Contents | TESL-EJ Top The English Teacher as Facilitator and Authority Shaun O'Dwyer David English House, Hiroshima Prefecture, Japan School of Philosophy, University of New South Wales Abstract Over the past eighty years or so, some education theorists have repudiated the notion that it is the teacher's role to act as an authority in the classroom, transmitting knowledge to students "who do not know." In English as a second or foreign language education, a notion
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MARKETING COMMUNICATIONS To Caroline, Arthur, Dan and Becky MARKETING COMMUNICATIONS JOHN EGAN Australia G Canada G Mexico G Singapore G Spain G United Kingdom G United States Marketing Communications John Egan Publishing Director John Yates Production Editor Lucy Mills Typesetter Newgen, India Text Design Design Deluxe Ltd, Bath, UK Publisher Jennifer Pegg Manufacturing Manager Helen Mason Production Controller Maeve Healy Printer Rotolito
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KEY TERMS CHAPTER 1 Customer Equity-is the combined discounted customer lifetime values of all the company’s current and potential customers. Customer Lifetime Value-companies are realizing that losing a customer means losing more than a single sale. It means losing the entire stream of purchases that the customer would make over a lifetime of patronage. Customer Perceived Value-the customer’s evaluation of the difference between all the benefits and all the costs of a market offering relative
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Engineering and Technology Management Tools and Applications For a listing of recent titles in the Artech House Technology Management and Professional Development Library, turn to the back of this book. Engineering and Technology Management Tools and Applications B. S. Dhillon Artech House Boston • London www.artechhouse.com Library of Congress Cataloging-in-Publication Data Dhillon, B. S. Engineering and technology management tools and applications/B.S. Dhillon. p. cm. — (Artech
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and book design by Ian Randle Publishers Correspondence related to the syllabus should be addressed to: The Pro-Registrar Caribbean Examinations Council Caenwood Centre 37 Arnold Road, Kingston 5, Jamaica Telephone Number: + 1 (876) 630-5200 Facsimile Number: + 1 (876) 967-4972 E-mail Address: cxcwzo@cxc.org Website: www.cxc.org Copyright © 2012 by Caribbean Examinations Council The Garrison, St Michael BB14038, Barbados CCSLC /M/03/12 ii This document CCSLC/M/03/2010 replaces
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