Social media in business‐to‐business branding How B2B companies can thrive in the new era of digital communication Master’s thesis Trondheim, June 2010 Academic supervisor: Arild Aspelund Norwegian University of Science and Technology Faculty of Social Sciences and Technology Management Department of Industrial Economics and Technology Management Executive summary The objective of this study is to explore the implications of social media for business‐ to‐business brand management
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1. The different between push and pull supply chain. Answers: 1. A “push” promotional strategy makes use of a company's sales force and trade promotion activities to create consumer demand for a product. The producer promotes the product to wholesalers, the wholesalers promote it to retailers, and the retailers promote it to consumers. A good example of "push" selling is mobile phones, where the major handset manufacturers such as Nokia promote their products via retailers such as
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Chris Boich EBUS308: Intro to E-Business Professor Phillips May 3, 2016 Chris Boich EBUS308: Intro to E-Business Professor Phillips May 3, 2016 Convenient Coffee Convenient Coffee Table of Contents Executive Summary 2 Mission Statement 2 Descriptive New Business Concept Summary 2 Justification of Relevance of New Business Concept 3 Role of the Internet in the New Business Concept 3 Description of the Business Model 4 Description and Justification of the Stakeholders
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commercial launch, the internet is now an important distribution channel, as well as an essential basis for consumer information and empowerment. The rise of the social and digital media has revolutionized the online environment tremendously. Novel applications for social correspondence are replacing the traditional mass print media. The social media landscape is an ephemeral place. New networks emerge every time, and it is almost impossible to keep track of what works and what does not work. With the
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Digital Marketing Strategy Plan For Sainsbury’s Digital Marketing Marketing Strategy For Sainsbury's B00230954, B00271749, B00270823, B00270405, B00270428 15/04/2016 Table of Contents 1. Introduction .................................................................................................................................... 2 2. Assessing Sainsbury’s Current Online Situation ...............................................................
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important to: 1. Set corporate, marketing and marketing communications objectives, which would support and integrate with each other. 2. Develop segmentation, targeting and positioning strategies 3. Develop creative message with which Marketing Communications Plan with communicate with target audience 4. Select and justify one or combination of marketing strategies (push, pull or profile) 5. Develop well-rounded and creative set of promotional mediums and allocate appropriate budget for each
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GRADUATE SCHOOL OF BUSINESS STANFORD UNIVERSITY CASE NUMBER: EC-16 MAY 2000 HP E-SERVICES.SOLUTIONS The concept behind e-services is there’s a particular task, asset, or capability that you want to gain access to, that now can be made available to you over the Net, because it’s now being created as an Internet service. ––Linda Lazor, Director of Operations, ESS, Hewlett-Packard How does any large company reinvent itself? Can a company with a past have a future? I mean that’s basically the question
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Answers Professional Level – Essentials Module, Paper P3 Business Analysis 1 (a) December 2013 Answers Internal growth, sometimes called organic growth, takes place when the company grows by building on and developing its own existing competencies. This is how MachineShop has grown to date. The frequent opening of new stores represents its organic growth. The company appears to be comfortable and successful in this approach. As well as being familiar with this approach, internal growth has a
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similar interests; it will be designed for single people who are their last in their social circle to get married and for the recently single or divorced who have a circle of married friends. By combining the latest internet and cell phone technologies and by changing the format of what is offered by popular social networking/dating websites, it will provide its members with features such as access to members’ video profiles, instant smart phone notifications when a match is found as well as the capability
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Broken Sound Parkway NW, Suite 300 Boca Raton, FL 33487-2742 © 2011 by Taylor and Francis Group, LLC CRC Press is an imprint of Taylor & Francis Group, an Informa business No claim to original U.S. Government works Printed in the United States of America on acid-free paper 10 9 8 7 6 5 4 3 2 1 International Standard Book Number-13: 978-1-4398-3753-5 (Ebook-PDF) This book contains information obtained from authentic and highly regarded sources. Reasonable efforts have been made to publish reliable
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