27/10/2014 Contents Introduction 4 Executive Summary 4 Key Findings from Secondary Research 5 Problem Statement 6 Research Objectives 6 Research Method 6 Data collection technique 6 Recruiting procedure for respondents 7 Findings from the focus group 7 Competition 7 Price 7 Packaging 8 Indian bias 8 Ease of handling 8 Taste 9 Odor 9 Awareness 9 Willingness to spread positive word of mouth 10 Value for money 10 Availability 10 Analysis of Interview conducted
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will play in a murder investigation. The psychological autopsies are becoming popular for psychologists. This paper will go over what an autopsy is, how to do one, what you will put in a report, and the psychological issues that the close members will go through during this time. A psychologist may participate in the debriefing process in an investigation (Kurke & Scrivner, 2007). They will help interview witnesses and can conduct the psychological autopsy (Kurke & Scrivner, 2007)
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Business Research Methods Market Research to Evaluate Consumer Preferences for Various Features in Mobile Phones A report submitted to Prof. Anand Kumar Jaiswal Submitted by Group C08 Anshul Gupta Dr. PrashantDeshmukh Kunal Gupta Rohan Nag ShashwatSiddhant SwetaBindiTherlapu INDIAN INSTITUTE OF MANAGEMENT AHMEDABAD Contents Background to the problem ......................................................................................................... 3 Research Matrix ........
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CHARACTERISTICS ASSOCIATED WITH ACCOUNTING INTERNSHIPS James H. Thompson Associate Professor of Accounting Central Washington University 2400 S. 240th Street, Des Moines, WA 98198, USA. Phone: 206-439-3800 x3839 E-mail: jht@cwu.edu Abstract Internships are a popular element used to enhance accounting education. Although previous studies have considered internships, many have addressed enhancement of subsequent academic and professional performance. The purpose of this paper is broader and examines several characteristics
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report aims to analyze the brand on several aspects and figure out what kind of brand image it has and how it impacts the business operations in general. A whole section is dedicated on the innovative marketing campaigns run by AXE. The ads are hugely popular part of their branding and are instrumental in their brand building process. Avery interesting point about these communication campaigns is that they are global i.e. every country is watching the same advertisements which further strengthens the unique
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large audience. The analysis of the information was conducted using SPSS while the survey questions were developed with the help of the literature review which was conducted by review different academic journals. The review of the literature pointed out that there are a number of factors which affect the buying behaviours of customers and that Apple had knowledge about all these factors due to which it was so popular among the Chinese customers. It has been pointed out from the analysis of the information
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The country Cambodia has in the last recent years prospered as an international tourist destination and the tourism industry has become more recognised as a major source of income. The international tourist destination has therefore come to occupy an important role for the country’s economic development. Concerning the fact that Cambodia is a Third World country the local community can be extremely vulnerable in relation to the consequences that international tourism can create. The project
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blues folk music, Rock &Blues, and rock and roll became popular. In the late 1950s, native performers adapted Tagalog lyrics for North American rock and roll music, resulting in the seminal origins of Philippine rock. The most notable achievement in Philippine rock of the 1960s was the hit song "Killer Joe," which propelled the group "Rocky Fellers" which reached number sixteen on the American radio charts. Up until the 1970s, popular rock musicians began writing and producing in English. In
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observational research method * Using data from primary gathering * Using 8 focus groups with different segments Focus group Focus group usually refers to a group of 10 or fewer volunteered buyers to give their opinion and share their ideas or reactions toward a new product or an idea. They can be asked a number of questions or tried new samples of new products to see how they react toward it. Benefits: Therefore, the main advantage of focus group method is that it’s easily to measure customer
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