| | Contents Introduction 2 Strategic Management 3 Strategic ‘fit’ of the ECBM 4 Environmental Analysis 5 The Micro Environment 7 Resources Analysis (Strategic Capability) 9 Evaluation of the Strategy 10 Future Strategic Options 11 Internal development 11 External Development 12 Evaluation
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1.0 Micro and Macro Analysis Micro Analysis: Micro Analysis is individual study of the factors affecting firms in a specific sector or industry. Micro factors include competition, suppliers, customers, labor and competition. The effect of changes in these factors on the individual decision makers, how their choices are coordinated by markets, and how prices and demand are determined in individual Macro Analysis: Macro Analysis is the study of the behavior of the individual firms or markets. through
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Marketing Principles All organisations will use some sort of marketing. Marketing is there so an organisation can find out what their customers’ needs are, and how these can be met. In this manual I will be talking about John Lewis Marketing process. Having a good marketing department can help the John Lewis keep costs down. If the correct process is taken for marketing, it will eliminate the guessing and forecasting that are linked with trying to predict product trends and consumers demand
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in Business Management An Introduction to Marketing Unit 4: Marketing Principles Outcome 1: Understand the concept and process of marketing Outcome 2: Be able to use the concepts of segmentation, targeting and positioning Task 1 – Outcome 1 You are a marketing manager for a chain of small cafes or restaurants in Dubai such as Tim Hortons, Starbucks or Costa Coffee. You have been asked to run a series of training sessions to new marketing assistants. Produce a series of hand outs that
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F/601/0556 The Extended Marketing Mix, Market Segments and Contexts Learner name: Laura Lee Assessor name: Joanne Martin Completion Date: 16th August 2013 Word Count: Contents Introduction 3 Micro and Macro Environment 4 Market Segmentation, Target Marketing and Positioning 6 Marketing Mix 9 Product 10 Price 12 Place 14 Promotion 15 Extended Marketing Mix 17 Business Development
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MARKETING PRINCIPLES Table of Contents “The Concept and process of marketing” 3 1.1 VARIOUS ELEMENTS OF MARKETING PROCESS: 3 1.2 EVALUATE THE BENEFITS AND COSTS OF A MARKETING ORIENTATION FOR A SELECTED ORGANIZATION: 4 TASK 2: 5 REPORT on “The Concept of Segmentation, targeting and positioning” 6 2.1 Macro and Micro environment Factors Which Influence Marketing Decisions 6 2.2 Segmentation Criteria to be used for Products in different Markets 8 2.3 TARGETING STRATEGY FOR A SELECTED
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Table of contents 1.0 ITRODUCION…………………………………………………………………………...……………….3 2.0 THE COMPANY OVERVIEW……………………………………………………………….................4 3.0 SECTION A. ENVIRONMENTAL FORCES AND IMPACTS………………………………………5 4.0 3.1 Political Forces………………………………………………………………………………...............5 3.2 Economic Forces…………..…….….………………………………………………………........….….6 3.3 Social Forces……………………….…………….…………………………………………………..…7 3.4 Technological Forces…………………………………………………….…………………………….8 3.5 Legal Forces………………………………
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Myanmar Imperial College Marketing Principle Assignment front sheet Learner name Min Khant Aung Date issued 06.09.2013 Qualification Edexcel BTEC Level 5 HNC Diploma in Busin ess Completion date 10.10.2013 Assessor name Mr Ronnie Kywe Thiyan Submitted on 07.10.2013 Unit number and title Unite 1 – Marketing Principle F/601/0556 Assignment title Marketing Principle In this assessment you will have opportunities to provide evidence against the following criteria. Indicate the page numbers
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November 5, 2013UncategorizedGroup Threats 1. Competitors ( e.g Tesco using their own brand) 2. Possibly some marketing restrictions from the ASA or the European Union. (for making unproven claims such as calling their products “superfoods” without backing it up by any medical science) 3. Recession/economy slowing down/ consumers spending less money in supermarkets Opportunities 1. They could improve their brand by making their own store (juice bar) 2. Being mostly owned by Coca Cola creates many
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1.1 Marketing process is the process where the company start analyzing and identifying the potential opportunities of the company selecting the target market, and managing the marketing effort. Marketing process is a series of actions and reactions between the customers and the company. The steps of the marketing process are: Analyzing marketing opportunities It is the first step of the marketing process, and the main goal here is to analyse what kind of opportunities can you have is the
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