UVA-M-0768 Rev. Feb. 2 2011 24, THE TATA NANO THE PE T O: EOPLE’S CAR It was one of the longest t f t-awaited an most talke nd ed-about aut tomobile deb in India On buts a. January 10, 2008, Ta Motors unveiled its (U.S. dollar USD2,50 car1 (also called “Rs1 lakh ata u rs) 00 car” or “t people’s car”) at the ninth Auto Expo in New Delhi. The Tata Nano brought a m the s w o media blitz and a crush of onlookers th required top-level sec o hat t curity. Woul the car
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author profiles for this publication at: https://www.researchgate.net/publication/228143324 The Tata Nano: The People's Car ARTICLE · JUNE 2009 CITATION READS 1 709 3 AUTHORS, INCLUDING: Paul Farris University of Virginia 115 PUBLICATIONS 1,044 CITATIONS SEE PROFILE Available from: Paul Farris Retrieved on: 08 January 2016 UVA-M-0768 Rev. Feb. 2 2011 24, THE TATA NANO THE PE T O: EOPLE’S CAR It was one of the longest t f t-awaited an most talke nd
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STUDY OBJECTIVE: * To study the marketing strategies of TATA and how they implemented it for NANO. * To know about the 4p’s of marketing and to study the segmentation, targeting and positioning. * To know about the recent trends that TATA has been using to promote NANO in market. COMPANY PROFILE Tata Group is an Indian multinational conglomerate company headquartered in Mumbai, Maharashtra, India. It encompasses seven business sectors: communications and information technology, engineering
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manufacturing is dominated by companies like TVS, Honda Motorcycle & Scooter India (Pvt.) Ltd., Hero Honda, Yamaha, Bajaj, etc. The heavy motors like buses, trucks, defense vehicles, auto rickshaws and other multi-utility vehicles are manufactured by Tata-Telco, Ashok Leyland, Eicher Motors, Bajaj, Mahindra and Mahindra, etc. The Indian Automobile Market growth is expected to grow at a CAGR of 9.5 percent amounting to Rs. 13,008 million by 2010 which is a big in number. The Commercial Vehicle Segment
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Planning Industrial Experience : 12 Years 9 Months+ Senior Manager (Operations and Quality) in ABP Pvt. Ltd. BAMACHARAN KOLE Master of Science in Software System from BITS Pilani, Rajasthan Industrial Experience : 9 Years 6 Months+ IT Services in Tata Consultancy Services Previously worked in Infosys Ltd. Main area of experience as Techno functional analyst in banking vertical mainly in Credit Risk. Extensively worked on Microsoft technologies and Oracle more than 9 years. Experience in development
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The case discusses the making of Tata Nano, the world's cheapest car, manufactured by India based Tata Motors. On March 30, 2009, Tata Nano was launched with an ex-factory price tag of INR 100,000 (about US$ 2000). The case explains the design and development process of Tata Nano. The car was the result of a five year research and development project carried out by Tata Nano development team. While developing the car, Tata Motors and its suppliers constantly made efforts to reduce the costs while
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Article Assignment #4 Article Summary: The automotive market in India is not doing as well as the expectation they set for themselves, compared to China. Two years ago, India sold over 2 million vehicles, now their sales started to slow down and it is predicted to remain slow. This decrease in sales rate in combination with over production in merchandise is likely to increase export by Indian automakers and boost domestic makers to overcome foreign markets. The Indian car markets, as well as
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International Business Assignment Tata Motors International Strategies sdfdf Farhan Khan 11/30/2014 Table of Contents Indian Automobile Industry .................................................................................................................................... 2 1. 2. Tata Motors Overview ................................................................................................................................................. 2 3. Porter’s Five Forces
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• Introducing new opportunities. Overview 1. MENA Region 2. Africa 3. Europe 4. South Asia and Asia Pacific 5. Planned Submarine Cables 6. The Opportunities 7. Appendix A - Maps Middle East and North Africa – cables snapshot Submarine Network Name EUROPA* (Cyprus and Lebanon) ALASIA* (Cyprus Syria) Middle East North Africa (MENA) Cable System/Gulf Bridge International (GBICS) GBICS/MENA Cable System MedNautilus Submarine System Tata TGN-Gulf OMRAN/EPEG Cable System Tamares North Pishgaman Oman
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Integration High Low National Responsiveness High Low Quadrant 1 – Global Strategy, High requirement for integration and low awareness of differentiation. Based on price competition, entry strategy used it often mergers and acquisition. Quadrant 2 – International Strategy. Low requirement for centralised quality check and strategic decision making eliminating the need to adapt to individual countries. Mixed strategy combining low demand for integration and responsiveness. Quadrant 3 – Transnational
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