12 Tata Motors at a Glance 14 Major Launches during the Year 125 Secretarial Audit Report Chairman’s Message 16 Presence across Markets To ensure long-term competitiveness of Tata Motors, the company also took several steps under the Horizonext strategy. FINANCIAL STATEMENTS 18 The NEXT Level in Design 20 The NEXT Level in Driving Experiences 22 The NEXT Level in Fuel Economy 14 24 The NEXT Level in Connectivity 26 Corporate Social Responsibility at Tata Motors
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Automotive Industry 13 Industry Analysis By: Francis Asuquo Crispin Charles Tivon James Ricky Araujo Sornrat Thawornyutikan Table of Contents Executive Summary 2 2.0 Industry Overview 4 2.1 Quantitative Overview 5 2.2 Evolution of the industry 7 2.4 Major Opportunities 12 2.5 Major Threats 12 2.6 Porters Analysis 13 Threat of Entry (Low) 13 Bargaining power of suppliers (Low) 13 Bargaining power of Buyers (High) 14 Threat of Substitutes (high) 15 Industry rivalry
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CORPORATE OVERVIEW 02 Corporate Information 03 Mission, Vision and Values 04 Chairman’s Message 08 Board of Directors 12 Tata Motors at a Glance 14 Major Launches during the Year 16 Presence across Markets 18 The NEXT Level in Design 20 The NEXT Level in Driving Experiences 22 The NEXT Level in Fuel Economy 24 The NEXT Level in Connectivity 26 Corporate Social Responsibility at Tata Motors 30 Awards and Accolades 32 Financial Performance 36 Summarised Balance Sheet and Statement of Profit and Loss (Consolidated)
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Page 1 – ASIA PACIFIC 2012 Copyright © ESOMAR 2012 “SO MANY DIFFERENT SUNS” HOW SUCCESSFUL BRANDS HIT THE CONFLUX OF AFFORDABILITY AND ASPIRATION Shobha Prasad • Sangeeta Gupta INTRODUCTION All of us are familiar with the current industry focus on emerging markets. It is also no surprise that the larger consuming population in these markets lies not at the top end, but towards the middle and lower ends of the income pyramid. This is also where marketers struggle the most – how should the
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Branding Strategy: Building Strong Brands Some analysts see brands as the enduring asset of a company, outlasting the company’s products and facilities. Brands are powerful assets that must be carefully developed and managed. Here are some key strategies for building and managing brands. Brand Equity: Brand equity is the differential effect that knowing the brand name has on customer response to the product and its marketing. It’s a measure of the brand’s ability to capture consumer preference
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‘11 Page 2 Ad-o-holic is an annual marketing and advertising extravaganza orchestrated by MarkUp (the official marketing club of IMT Ghaziabad). It is an inter B-school marketing event and focuses on promotion strategies thereby challenging contestants to come up with innovative communication decisions. The purpose of this event is to provide a platform for budding advertisers to showcase their creativity and ingenuity. Ad-o-holic is the predecessor event to Marketing World Cup, the biggest
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CHAPTER 1 1.1 INTRODUCTION Satisfying customers is one of the main objectives of every business. The message is obvious – satisfied customers improve business and dissatisfied customers impair business. Customer satisfaction is an asset that should be monitored and managed just like any physical asset. Introduction to Customer satisfaction: Customer satisfaction is a term frequently used in marketing. It is a measure of how products and services supplied by a company meet or surpass customer expectation
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International Journal of scientific research and management (IJSRM) ||Volume||2||Issue||5 ||Pages|| 809-814 ||2014|| Website: www.ijsrm.in ISSN (e): 2321-3418 Market Study of Farstrack And Casio Watches. Arati Biradar Assistant Professor, Department of Master of Business Administration Guru Nanak Dev Engineering College, Bidar, Karnataka (INDIA) E-mail ID: arati_bhogle@rediffmail.com ABSTRACT: With the advent of new technology, a revolutionary change is occurred in the watch market
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GROUP 9 SECTION B In today's automotive market, sound after-sales service has become a critical success factor in car sales. At the same time, along with the sharp increase in customer numbers, spare parts and service business is creating reliable revenues and considerable profits for automotive companies. Maruti Suzuki India Limited has been a market leader in the India Automobile Industry. The study attempts to study the channel management principles and dynamics in Car Spare parts adopted
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Mechanical Engineering Department Indian Institute of Technology, Delhi April, 2011 Contents Certificate i Abstract ii Acknowledgements iii Nomenclature iv List of Figures v List of Tables vi 1. Introduction 1 2. Literature Review 5 3. Plan of Work 11 4. Experimental rig and work carried out 14 5. Results and discussion 21 6. Conclusions 30 Appendix-A Appendix-B Appendix-B Certificates The work presented in this report has
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