practice test questions): http://wps.prenhall.com/bp_deresky_im_7/ GRADING PROCEDURES: Students will be evaluated according to the following criteria: Group Project (written report and poster presentation: total of 30%): Group International News Verbal Report (10%) Cultural Intelligence Assignment (5%) Class Attendance and Participation
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Page. 1 Mission Statement Page. 1 Vision Statement Page. 1 Problem 1: Planning Page. 2 Strategic Planning 1.1 Page. 3 Contingency Planning 1.2 Page. 4 Problem 2: Lack of internal & external analysis during the planning process Pages. 5-9 Problem 3: Inadequacy of micro-environmental analysis while planning Pages. 10-13 Recommendations Page. 14 Recommendation
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Company Background This report is a comprehensive marketing plan for Burlington Sporting Goods, located in Alamance County, NC. Burlington Sporting Goods (BSG) is Alamance County’s oldest sporting goods store. Since the store opened in October 1947, BSG has offered a wide variety of sport related products and services to the people of Burlington and Graham. Along with retail sporting goods and apparel, BSG offers corporate screen-printing for team uniforms, a basketball facility and an indoor batting
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bpAnnual Report and Form 20-F 2010 bp.com/annualreport What’s inside? 5 Business review 6 8 10 12 14 34 40 55 61 63 68 76 78 81 Chairman’s letter Board of directors Group chief executive’s letter Progress in 2010 Group overview Gulf of Mexico oil spill Exploration and Production Refining and Marketing Other businesses and corporate Liquidity and capital resources Corporate responsibility Research and technology Regulation of the group’s business Certain definitions 123 Additional information
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“I wish developing great products was as easy as writing a check. If that was the case, Microsoft would have great products.” Steve Jobs, Cnet News. May 10, 2007 1. Patterns in Microsoft’s response to competitive threats and opportunities Standardization and simplification, complementary products, aggressive market penetration strategies (tenacity, deep investments and bundling), aggressive deal making. If I were to quote Microsoft’s best and most genius strategy that allowed them to gain
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MARKETING PLAN FOR THE MOBILE PHONE MANUFACTURING BUSINESS (BLACKBERRY) 1.0 EXECUTIVE SUMMARY This report provides an analysis and evaluation of the current and prospective profitability of BlackBerry, the strengths, weaknesses, opportunities and threats they have in the Trinidad and Tobago (T&T) market and how to overcome it. Bmobile, one of T&T’s mobile providers has been distributing BlackBerry for over 5 years and they have 6 main outlets but over 100 authorized partners throughout
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2011 Business Plan B.O.S.S. Brewers – Brew On Site Specialists Retail Brewers Supply Company GM600 – Capstone Instructor – Rich Ottum June 18. 2011 Management Team Charles, Mills, Todd Powell DeAdria Walton, Julie Weglewski Daniel Zimbardi B.O.S.S. BREWERS BUSINESS PLAN Table of Contents June 18, 2011 Executive Summary................................................................................................................. 4 Overview......................................
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of Integrated Marketing Communications Terence A. Shimp University of South Carolina Australia • Brazil • Japan • Korea • Mexico • Singapore • Spain • United Kingdom • United States Advertising, Promotion, & Other Aspects of Integrated Marketing Communications, 8e Terence A. Shimp Vice President of Editorial, Business: Jack W. Calhoun Vice President/Editor-in-Chief: Melissa S. Acuna Acquisitions Editor: Mike Roche Sr. Developmental Editor: Susanna C. Smart Marketing Manager: Mike Aliscad
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Course Insert Tutor’s Name 23 November 2010 Outline Introduction This section defines the term internet commerce and gives a brief overview of its history. Requirements for E-commerce It gives some of the major requirements involved in starting up an E-business. This includes; 1. Online store- for processing or transactions, and making purchases 2. Website- for marketing products 3. Secure interface- for preventing unauthorized people from accessing critical information
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Course Title: MKTG 522 Marketing Management Name: Clara Ofori-Mante Service/Product: Restaurant Date: 11/05/2012 Table of Contents 1.0 Executive summary ……………………………………………………………… 4 2.0 Situation Analysis Overview …………………………………………………….. 5 2.1 Market Summary ………………………………………………………………... 7 2.2 SWOT Analysis …………………………………………………………………. 9 2.3 Competition ……………………………………………………………………...11 2.4 Product/ Service Offering …………………………………………………….….13 2.5 Keys to Success …………………………………………………………………
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