2011 Ranking of the Top 100 Brands ________________________________________ Print Rank Previous Rank Brand Region/Country Sector Brand Value ($m) Change in Brand Value 1 1 United States Beverages 71,861 2% 2 2 United States Business Services 69,905 8% 3 3 United States Computer Software 59,087 -3% 4 4 United States Internet Services 55,317 27% 5 5 United States Diversified 42,808 0% 6 6 United States Restaurants 35,593 6% 7 7 United States
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Part 1: Case Study 1. Examine further the “2011 Ranking of Top 100 Brands.” Classify these brands while considering the product category/sector and the country of origin. Can you detect a pattern? For example, do you see that strong players in the automotive sector emerge largely in Western Europe? Yes. I could find some patterns about ranking of top 100 brands. First as this question mentioned, Western Europe has strong automotive section. Because of in European country are united as an EU
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Case Study 1-2 1) Examine further the "2011 Ranking of Top 100 Brands." Classify these brands while considering the product category or sector and the country of origin. Can you detect a pattern? For example, do you see that strong players in the automotive sector emerge largely in Western Europe? 2) List all the brands that you have in your home. Then research to find the country of origin of all the brands on your list. What do you find? How can marketing professionals make use of the
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June 2013 by Incite League TabLe 2013 Innovation and execution for consumer brands Incite | Innovation League Table 01 Introduction Innovation matters for any brand. It’s the number one influencer of consumer purchasing behaviour and it has a big impact on sales potential. But it’s wrong to assume that only shiny technology products attract consumer plaudits for innovation. Read on to learn which brands are seen as the most innovative in FMCG, Retail, Finance, Automotive, Technology
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Welcome to the 2012 BrandZ Top 100. This year has seen the combined value of all brands in the Top 100 ranking rise by 64% since its launch in 2006 and up 17% since 2010; it is now worth a staggering $2.4 trillion. This is the seventh annual edition of a report that's become the definitive source for understanding brand value, and the strategies that help build and sustain it, across numerous product categories. Download the full rankings/analysis: BrandZ ranking report (pdf, 27 Mb) Press
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Introduction: RIM, a global leader in wireless innovation, revolutionized the mobile industry with the introduction of the BlackBerry solution in 1999. BlackBerry products and services are currently used by over 77 million customers around the world. Founded in 1984 and based in Waterloo, Ontario, RIM operates offices in North America, Europe, Asia Pacific and Latin America. RIM’s common shares are listed on the NASDAQ Global Select Market and the Toronto Stock Exchange ((RIM Annual report, 2012)
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Betty Crocker, Green Giant, Cheerios, Hamburger Helper, Pillsbury, Progresso, Fiber One, Nature Valley; we have all heard of these products and most likely have these brands in our homes right now. All these brands are products of the General Mills Company. General Mills, headquartered in Minneapolis, Minnesota, is one of the world’s largest food companies. In fact on any given day it is estimated that General Mills provides 60 million servings of ready-to-eat cereal, 5 million cups of yogurt products
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Are Franchises that use “Best Practices” in social media more successful compared to those franchises that do not use such practices in social media? Are Franchises that use “Best Practices” in social media more successful compared to those franchises that do not use such practices in social media? Introduction: I am a newbie to this thing called Social Media. I do not have a facebook page, don’t go on YouTube, and I have never tweeted. I was forced to utilize texting on my phone in
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The Hyundai Motor Company (Hangul: 현대자동차 주식회사; Hanja: 現代自動車株式會社) (Hangul: 현대; Hanja: 現代; MR: Hyŏndae, IPA: [hjə́ːndɛ],[2] modernity; KRX: 005380) is a South Korean multinational automaker headquartered in Seoul, South Korea. Hyundai was founded in 1967 and it, along with Kia, together comprise the Hyundai Motor Group, which is the world's fourth largest automobile manufacturer based on annual vehicle sales in 2010.[3] In 2008, Hyundai (without Kia) ranked as the eighth largest automaker.[4] In 2010
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1-2 1. Examine further the “2011 Ranking of Top 100 Brands.” Classify these brands while considering the produce category or sector and the country of origin. Can you detect a pattern? For example, do you see that strong players in the automotive sector emerge largely in Western Europe? Answer: Automobiles/Western Europe/BMW, Porsche, and Ferrari. 2. List all the brands that you have in your home. Then research to find the country of origin of all the brands on your list. What do you find
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