project. We would like to express my special gratitude and thanks to industry persons for giving us valuable information and insight. Our thanks and appreciations also go to our colleague in developing the project and people who have willingly helped us out with their abilities. IIFT 2015 Page 2 General Motors 2013 Table of Contents Acknowledgment........................................................................................................................... 2 Introduction
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which we share here with you… ii Table of Contents About This Book Overview The Single Most Important Thing 1 2 3 The Basics Social Marketing Thinking Like a Marketer 1. Know exactly who your audience is and look at everything from that group’s point of view. 2. Your bottom line: When all is said and done, the audience’s action is what counts. 3. Make it easy-to-irresistible for your audience to act. 4. Use the four Ps of marketing. 5. Base decisions on evidence and keep
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er and Chair man, Best Buy ix Introduction: Living by the Seat of My Pants: A Jour ney from Clueless to Cashing In xi PART I Setting Up Shop: What Ever y Budding Entrepreneur Needs to Know 1 1. Make Up Your Mind: Uncommon Factors to Consider Before Quitting Your Day Job 2. Research the Market: Analyzing the Data to Determine Your Niche 3. Write the Business Plan: Building Your Blueprint for Success 4. Find Funding: Raising Capital Without Relinquishing Control 5. Position Yourself:
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*IS1347* //integrafs1/cengage/3-Pagination/Cengage_US/Business_and_Economics/FFM13e/3B2/brigham_endpaper.3d, 11/16/11, 17:35, page: 1 FREQUENTLY USED SYMBOLS/ABBREVIATIONS ACP Average collection period ADR American depository receipt AFN Additional funds needed AMT Alternative minimum tax APR b Annual percentage rate Beta coefficient, a measure of an asset’s riskiness bL Levered beta bU Unlevered beta BEP BVPS CAPEX CAPM CCC Basic earning power
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How To Prepare and Present a Successful Business Funding Request EVERY BUSINESS NEEDS CAPITAL Successful businesses are well planned and well capitalized. Being well capitalized means having the ability to access capital when your business needs it. Being well planned is the first step towards being well capitalized. The Cost of Capital I have watched many entrepreneurs lose valuable opportunities because they thought the cost of capital was too high. They spent too much time negotiating over
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directors in June 1999, the CEOs of Steel Authority of India's (SAIL) four plants - V. Gujral (Bhilai), S. B. Singh (Durgapur), B.K. Singh (Bokaro), and A.K. Singh (Rourkela) made their usual presentations on their performance projections. One after the other, they got up to describe how these units were going to post huge losses, once again, in the first quarter[1] of 1999-2000. After incurring a huge loss of Rs 15.74 billion in the financial year 1998-99 (the first in the last 12 years), the morale
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single foreign language to dominate the education sector. Instruction through a language that learners do not speak has been called “submersion” (Skutnabb-Kangas 2000) because it is analogous to holding learners under water without teaching them how to swim. Compounded by chronic difficulties such as low levels of teacher education, poorly designed, inappropriate curricula and lack of adequate school facilities, submersion makes both learning and teaching extremely difficult, particularly when
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After studying this chapter, you should be able to 1. Explain why proper “problem definition” is essential to useful business research 2. Know how to recognize problems 3. Translate managerial decision statements into relevant research objectives 4. Translate research objectives into research questions and/or research hypotheses 5. Outline the components of a research proposal 6. Construct tables as part of a research proposal CHAPTER 6 PROBLEM DEFINITION: THE FOUNDATION OF BUSINESS RESEARCH Chapter
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Congress Cataloging-in-Publication Data Cohen, William A., 1937– A class with Drucker : the lost lessons of the world’s greatest management teacher by William A. Cohen. p. cm. Includes index. ISBN 978-0-8144-0919-0 1. Management. 2. Executives—Training of. 3. Drucker, Peter F (Peter Ferdinand), . 1909-2005. 4. Cohen, William A., 1937– I. Drucker, Peter F (Peter Ferdinand), . 1909-2005. II. Title. HD31.C589 2007 658—dc22 2007020976 © 2008 William A. Cohen All rights reserved. Printed in the United States
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Robert Johnston Stuart Chambers Christine Harland Alan Harrison Nigel Slack Cases in Operations Management third edition Cases in Operations Management We work with leading authors to develop the strongest educational materials in operations management, bringing cutting-edge thinking and best learning practice to a global market. Under a range of well-known imprints, including Financial Times Prentice Hall, we craft high quality print and electronic publications which help readers
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