2008 ELIE OFEK Sony PlayStation 3: Game Over? [W]hen you look at the history of the video game industry since the PlayStation was launched back in 1995, we were able to take the leadership position very quickly with the PlayStation. With PlayStation 2 we have more than 110 million gamers and consumers enjoying the PlayStation 2 on a worldwide basis. And I think we have a very loyal following for the PlayStation family of products. So with the PlayStation 3, I believe that we are going to be
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addition to the traditional segment of consumers composed of video gamers, Wii attracted women and elderly people as well to enable a whole family of all ages to enjoy the game together and jointly. It is a success story of transgenerational design (3). By introducing Wii as new way for keeping the physical competency, the game entered the health & fitness sector to find new customers. The business of diet related products in the United States exceeds 40 billion dollars annually (4), Wii eventually
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1. How attractive is the video game console industry in 2008? In 2008 the video game industry is dominated by three major players and their respective gaming consoles. First of all there's Sony with its PlayStation 3 launched by the end of 2006. Then there's Microsoft with its Xbox 360, launched in the end of 2005; and finally Nintendo with the "Wii" in late 2006. These three players are struggling to gain market leadership in the game console industry. The video game industry, off from an uncertain
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Nintendo Wii Case Study 4.1 International Marketing Bryan Witt David Zaki History and background • A video game console is just a computer that is made only. To Play games. • These systems started to gain popularity in the 1970s with consoles that played only Pong. • Current console success started in 1985 with Nintendo’s super Smash Brothers. History and background • A video game console is just a computer that is made only. To Play games. • These systems started to gain popularity
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hidden factors that may influence the outcome of marketing and sales. In terms of gaming industry, Microsoft, Sony, and Nintendo with their respective hardware’s MS Xbox 360, PS 3 and Nintendo Wii illustrate the first tier competitors in U.S. as well as globally. Microsoft Xbox 360 Strength: • Integration of next generation DVD players i.e. HD technology • Backward compatibility with previous Xbox games • Online product – the first of its kind • Lower price than most comparable competitor PS3
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population, who adopted both static and handheld games. Rising income levels, increased availability of international brands such as Sony PlayStation 3, Nintendo Wii and Microsoft Xbox 360 as well as growth in retail chains were primary factors driving the demand for video games in India. An industry worth 25 billion dollars globally, the 9th generation of video game consoles will see tremendous advances especially with the inclusion of virtual reality compatible hardware technology. -------------------------------------------------
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video entertainment has grown over the last few years. However, all players in the market are facing increased competitive pressures. Substitutes for console gaming are growing rapidly (such as massive multiplayer online games), and as the first generation of console players reach maturity, many players will shift to these substitutes, a problem known as gamer drift. The video game console market is dominated by three major players- Nintendo, Sony, and Microsoft. The consumer market is segmented
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settle which one is the better system. The Sony PlayStation franchise was the first to release in 1994. Microsoft finally released their Xbox in 2001. However I’m not comparing the first Xbox to the first PlayStation I will be comparing the PlayStation 3 and Xbox 360. Starting with features they both have, the ps3 and 360 have, of course, exclusive games that can only be played on that specific system. For example halo is for the 360 and god of war is for ps3. They both have an internet browser and
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debate about which gaming system is the better one, Xbox 360 or PlayStation 3. It all depends on one’s preference. There are advantages and disadvantages to each gaming console. If any gamer was to be asked which gaming console, Microsoft’s Xbox 360 or Sony’s PlayStation 3, they prefer, there is likely to be a heated debate without any clear answer and mostly fans loyal to their brand. Both the XBOX 360 and PlayStation 3 have extraordinary media capabilities. Netflix and HULU Plus are just some of
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Sony Next Generation Portable (NGP) 2011/4/13 BUS 343 EXECUTIVE SUMMARY Recognized as the global leader and responsible for the progress of consumer-based computer entertainment, Sony Computer Entertainment Inc. (SCEI) distributes and markets the PlayStation game console, PS2 computer entertainment system, the PSP handheld entertainment system and the PS3 system. Headquartered in Tokyo, Japan, SCEI is an independent unit of business of Sony Corporation, which was founded in 1946 (Sony
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