Nguyễn Phương Đức Class: FB3-A Enterprise Rent A Car – Green Taxi Table of Contents I. Enterprise Introduction........... . .... ........ 2 II. Enterprise Analysis3 1. SWOT 2. PEST 3. 5 Forces III. Market Penetration Strategy7 IV. Human Resource Plan12 V. Marketing Plan19 VI. Financial Plan22 VII. Conclusion2 I. Executive Introduction. Green Taxi is a Vietnam based company, whose mission is to provide reliable, timely, environment protective and safe
Words: 4354 - Pages: 18
I will introduce the marketing plan outline for my product called TIKIWIKI diamonds. Tiffany INC. is a globally accepted and renowned diamond retail store in comparison to TW, which is recently being launched. So people are not aware of the TW brand and its functionalities. TW is able to maintain competitive and discount price due to our specialized product or the demand in which products are needed. TW is a Best-Cost provider strategy for a close match to their strategy. They offer high quality
Words: 1546 - Pages: 7
clothing line, but supports it with advertising and promotional campaigns. The company plans to strengthen its partnership with retailers by developing brand awareness. New Look intends to market its line as an alternative to existing clothing lines, and differentiate itself by marketing strategies, exclusiveness, and high brand awareness. The company’s promotional plan is diverse and includes a range of marketing communications. In the future, the company hopes to develop lines of accessories for
Words: 1309 - Pages: 6
Michelle Houston Marketing Plan 1 MKT500: Marketing Management Strayer University Professor Shirley McLaughlin January 23, 2016 Introduction of my company 1.Write an introduction to your company. Describe your company, its location, and the product it makes or the service it provides. The following assignment is aimed at creating a marketing plan for “Bella Hair Boutique”. Bella Hair Boutique has been selling different types of since 2012 in Washington, D.C. All of our hair comes
Words: 1740 - Pages: 7
A Project on “A study on consumer preference & usage pattern of cosmetic products in Ahmedabad region” Submitted To: Prof. Nishtha Asrani Submitted By: Deepak kerai Hitesh Asalaliya Class: PGDM- I Batch: 2013-15 NR Institute of Business Management- PGDM Opp, Law Garden, Ellisbridge, Ahmedabad – 380006, India Phone: 26447636 Fax: 26445958 Website: www.nribm.org CERTIFICATE This is to certify that Mr. Deepak kerai & Hitesh asalaliya
Words: 13220 - Pages: 53
have prepared a Marketing Plan based on Houzit Home wares based in Brisbane QLD Australia, with Head Office in Milton QLD. Houzit Home wares supply home wars to the marketplace and are looking to expand. The marketing strategies outlined by the CEO are to obtain: ● Increased sales from $15million per year to $20million per year in the next three years. ● Increase our loyalty customers list from 10,000 to 15,000. ● Establish brand recognition in Brisbane so that at least 1 in 3 people recognise
Words: 2796 - Pages: 12
net income dropped by 58% and closed 199 restaurants during the year. High competition remains with other fast-food restaurants (McDonalds, Burger King and Yum Brands) Wendy’s is facing the prospect of being sold to Triarc owned by its largest institutional shareholder, Peltz. Under the pressure also of Pelz, Wendy’s sold Tim Horton’s even though it was a profitable company in the coffee and doughnuts business and Wendy’s has a plan to expand by penetrating breakfast food market. With the decreased
Words: 744 - Pages: 3
BUSINESS | | | |I plan to market a complete line of bathroom accessories including squeegees, soap dishes, toothbrush holders, coat hooks, and towel| |bars. The product line will be designed in my home office and manufactured and packaged in China.
Words: 3942 - Pages: 16
Title: PickCup Noodles Executive Summary Loca Group was established in 2012, and consists of 5 members who are working on a new start up project to start in 2013. The business plan Loca Group has made involves a fast food cup noodle station, adapted from a similar concept that has been widely successful in its country of origin, Japan. The station will be called PickCup Noodles, and it aims to fulfill the demand for noodles consumption within Malaysia. Because the concept of a fast food noodle
Words: 4337 - Pages: 18
H tl reigPa oe Mak t n ln Rv riw H tl ieve oe T iiac mp t e a l o amak t gp n Y uaew l met u eti h s o l e x mp f s e e rei l . o r e o o s h n a c s c ne t s g i w e p n i y u o nmak t ga ti s o tn a a u e h n l n g o r w d a n rei cvi . n it e T ce t amak t gp no y u o nt go y u b s e s p a e o rae rei l f o r w o rw o r u i s, l s n a n e c n i r u p p l Mak t gPa Pos f ae L anmoea o s e o r o u r rei l r ot r. e r r t d a n n w w wp l l . m. w .a a oc ot
Words: 9345 - Pages: 38
