Masarykova univerzita Ekonomicko-správní fakulta Studijní obor: Podnikové hospodářství MARKETING RESEARCH Diplomová práca Vedoucí diplomové práce: Ing. Klára KAŠPAROVÁ Autor: Eva PEŠLOVÁ Brno, duben 2007 Masarykova univerzita Ekonomicko-správní fakulta Katedra podnikového hospodářství Akademický rok 2006/2007 ZADÁNÍ DIPLOMOVÉ PRÁCE Pro: Obor: P E Š L O V Á Eva Podnikové hospodářství Název tématu: Marketingový výzkum Marketing research Zásady pro vypracování
Words: 33489 - Pages: 134
The Change Plan PROPOSALS BY THE CHANGE MANAGEMENT TEAM TO THE SECRETARY-GENERAL United Nations NEW YORK, DECEMBER 2011 The Change Plan TABLE OF CONTENTS Acknowledgement ........................................................................................................................................ 01 1. Executive Summary ................................................................................................................................. 02 2. Introduction .......
Words: 35902 - Pages: 144
SECTION - I 1 INTRODUCTION TO MARKETING PART I Unit Structure 1.0 Objectives 1.1 Introduction 1.2 Meaning & Definitions of marketing 1.3 Importance of marketing 1.4 Scope of marketing 1.5 Concepts of marketing 1.6 Role of marketing manager in changing environment 1.7 Summary 1.8 Exercise 1.0 OBJECTIVES After studying this chapter students will be able to: Understand the meaning and definition of marketing. Explain the nature of marketing Discuss the importance of marketing Know the
Words: 73651 - Pages: 295
CHAPTER 1 INTRODUCTION TO HUMAN RESOURCE MANAGEMENT (HRM). 1) WHAT IS HUMAN RESOURCE MANAGEMENT? Human resource management (HRM) is the strategic and coherent approach to the management of an organization's most valued assets - the people working there who individually and collectively contribute to the achievement of the objectives of the business.The terms "human resource management" and "human resources" (HR) have largely replaced the term "personnel
Words: 9822 - Pages: 40
OFFICE OF FINANCIAL MANAGEMENT S T A T E O F W A S H I N G T O N PERFORMANCE MEASURE GUIDE BUDGET DIVISION AUGUST 2009 Table of Contents What is a performance measure? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 Why do we need performance measures? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 What are characteristics of good performance measures? . . . . . . . . . . . .
Words: 6905 - Pages: 28
LDR/531 isn’t available until Sep. 03 and has 30 questions. LDR 531 FINAL EXAM PREP 1) Mintzberg concluded that managers perform 10 different, highly interrelated roles. Which of the following is one of the broad categories into which these roles might be grouped? A) intrapersonal B) institutional C) decisional D) affective E) reflective 2) Over the past two decades, business schools have added required courses on people skills to many of their curricula. Why have they done this? A. Managers
Words: 96939 - Pages: 388
which an organization allocates people and resources to organizational tasks and establishes the task and authority relationships that allow the organization to achieve its goals à process of establishing and controlling the division of labor/the degree of specialization o necessary because of increased complexity with growth Organizational roles - - organizational role = set of task-related behaviors required of a person by his or her position in an organization à identifiable tasks
Words: 20567 - Pages: 83
References "Entrepreneur": Ingredients of a Marketing Plan KnowThis.com: How to Write a Marketing Plan Daily Markets; Canadians Forgo Customer Service for Low Prices; Arjun Rudra; August 2010 SWOT Analysis for Business Plan Created On: 10/10/2009 - in Business Plan Tips - Comments (104) A SWOT analysis is a powerful tool that tells the strengths, weaknesses, opportunities and threats of your business. It contains great importance in front of investors and lenders when you
Words: 5079 - Pages: 21
systems(DSS),and analyzes the role played by the information system and its component, briefing simple steps of building a CRM system with quality to avoid the popular known problems of integration between systems trying to produce a clear data with enough degree of quality to be used the DSS system to support different levels of management in the organization to put their strategies based on expected number of customer. A combination of survey and case studies research approach was used. is a way of knowledge
Words: 6865 - Pages: 28
Limited, ABBL” (Conducted on behalf of AB Bank Limited, Head Office, HR Division) Prepared in partial accomplishment of the requirements for the award of the degree in Bachelor of Businesss Administration (BBA) From BRAC University BBS Department. Is my original work and not put forward For the award of the any other degree/fellowship Or other similar designation or accolade. …………………………………… MD. ULLAH AL MAMUN Student ID: 06104007. Certificate of Approval The internship
Words: 27411 - Pages: 110
