THE IMPACT OF EMOTIONAL ADVERTISING APPEALS ON CONSUMER IMPLICIT AND EXPLICIT MEMORY: AN ACCESSIBILITY/DIAGNOSTICITY PERSPECTIVE Patti Williams The Wharton School University of Pennsylvania May 2000 Rough working draft. Please do not quote without author’s permission. Patti Williams is Assistant Professor of Marketing at the Wharton School, University of Pennsylvania, 1400 Steinberg/Dietrich Hall, Philadelphia, PA 19104 Thanks to Carol Scott, Jennifer Aaker, Bob Bjork, Gavan Fitzsimons
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KOREA Managing International Cultural Differences Fall 2010 Introduction The Republic of Korea, also known as simply South Korea or even just Korea has an extremely long, rich, and varied history. Some Korean mythology has the origins of Korea dating as far back as 2333 B.C. The first settlements occurred 700,000 years ago. The Goguryeo kingdom prospered from 37 B.C. until they fell to an alliance of Silla and Tang forces in 668 A.D. The Unified Silla Kingdom promoted development of culture
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be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. This is an electronic version of the print textbook. Due to electronic rights restrictions, some third party content may be suppressed. Editorial review has deemed that any suppressed content does not materially
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CHAPTER 4.0 REVIEW OF LITERATURE 4.1 4.2 4.3 4.4 4.5 4.6 4.7 4.8 Quality – Has Many Definitions Evolution of Quality What Quality Gurus Have Said The Concept of Total Quality Management The Business Processes and Quality Vendor Quality Human Aspects of Quality World Class Manufacturing Bibliography Foot Notes 89 CHAPTER 4.0 REVIEW OF LITERATURE 4.1 QUALITY – HAS MANY DEFINITIONS: It is true that Quality has a number of definitions. 4.1.1 Oxford Advanced Learner‟s Dictionary72 defines
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Healthy Me Review of the Northside Community Service 2011 Severe Domestic Squalor & Hoarding Pilot Project Institute of Child Protection Studies Australian Catholic University October 2011 October 1, 2011 [HEALTHY HOME: HEALTHY ME] Acknowledgements We would like to acknowledge and thank the clients of Healthy Home Healthy Me who made themselves available to talk about their experiences of the program. Thanks also to the range of stakeholders who participated in the review. Report by:
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PERMANENT STRUCTURAL CHANGE BRINGING SUSTAINABLE RESULTS... 2009/10 Annual Report and Accounts Who we are British Airways is the UK’s largest international scheduled airline. We fly our customers at convenient times to the best located airports across the world. We are one of the world’s leading global premium airlines. Our principal place of business is London with significant presence at Heathrow, Gatwick and London City. Some 20 million people live within commuting distance of these
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Euro. J. History of Economic Thought 14:1 55 – 78 March 2007 Alfred Marshall’s critical analysis of scientific management* Katia Caldari The value of a machine to a business can be calculated on the basis of its efficiency for its immediate work. But the value of an employee must be estimated (. . .) with a view to the probable development of his capacities: and the difficulty of this task is increased by the conditions of modern business. (Marshall 1919: 350) The dependence of industrial
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5 The Balance Sheet and Financial Disclosures CHAPTER LEARNING OBJECTIVES OVERVIEW LO1 LO2 LO3 LO4 LO5 Chapter 1 stressed the importance of the financial statements in helping investors and creditors predict future cash flows. The balance sheet, along with accompanying disclosures, proAfter studying this chapter, vides relevant information useful not only in helping you should be able to: investors and creditors predict future cash flows Describe the purpose of the
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PM Page 1 Chapter 1 The Study of Personality Introduction Chapter Goals • Provide an overview of the controversies in the field of personality • Explain the purpose and utility of studying personality to mental health professionals • Review the various definitions of human personality • Offer insights into the history of personality theories • Introduce some of the methods used to measure or evaluate personality • Present some of the major personality theorists who have developed
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African Journal of Business Management Vol. 5(8), pp. 3410-3423, 18 April, 2011 Available online at http://www.academicjournals.org/AJBM ISSN 1993-8233 ©2011 Academic Journals Full Length Research Paper Branding satisfaction in the airline industry: A comparative study of Malaysia Airlines and Air Asia Kee Mun, Wong* and Ghazali, Musa Faculty of Business and Accountancy, University of Malaya, 50603 Kuala Lumpur, Malaysia. Accepted 23 March, 2011 Brand is crucial in differentiating the
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