Sustainable Export Marketing Strategy Fit and Performance Athina Zeriti, Matthew J. Robson, Stavroula Spyropoulou, and Constantinos N. Leonidou ABSTRACT Despite the growing global importance o f sustainability issues, scant research has examined marketing strategy sustain ability issues in international settings. Although significant prior work has examined drivers and performance conse quences o f adaptation/standardization o f marketing strategies in international markets, researchers have
Words: 15078 - Pages: 61
Advertising, Promotion, and other aspects of Integrated Marketing Communications Terence A. Shimp University of South Carolina Australia • Brazil • Japan • Korea • Mexico • Singapore • Spain • United Kingdom • United States Advertising, Promotion, & Other Aspects of Integrated Marketing Communications, 8e Terence A. Shimp Vice President of Editorial, Business: Jack W. Calhoun Vice President/Editor-in-Chief: Melissa S. Acuna Acquisitions Editor: Mike Roche Sr. Developmental Editor: Susanna
Words: 219845 - Pages: 880
guidance into the program (see more information about the Committee on pages 1 and 2). Mr. Fred Fendt, Technical Fellow with Rohm & Haas, serves as Chair of the BestPractices Steam Steering Committee. Ms. Debbie Bloom, Senior Consultant for Nalco Company, continues as Vice-Chair. Mr. Doug Riley, Director of Global Energy of Millennium Chemicals, serves as the Executive At-Large. These individuals participate on the BestPractices Steam Steering Committee: Bob Bessette President, Council of Industrial
Words: 29283 - Pages: 118
Notice of 2013 Annual Shareholders’ Meeting and Proxy Statement b McDonald’s Corporation 2013 Contents 3 7 8 8 8 14 14 14 42 Proxy Summary Notice of the Annual Shareholders’ Meeting Election of Directors Proposal No. 1. Election of Directors Director qualifications and biographical information Executive compensation Compensation Committee Report Compensation discussion and analysis Proposal No. 2. Advisory vote to approve executive compensation Other management proposal Proposal No.
Words: 35480 - Pages: 142
The Florida State University DigiNole Commons Electronic Theses, Treatises and Dissertations The Graduate School 2-5-2009 The Social Impact of Corporate Social Responsibility: A Case Study Brooke Ellen Forester Florida State University Follow this and additional works at: http://diginole.lib.fsu.edu/etd Recommended Citation Forester, Brooke Ellen, "The Social Impact of Corporate Social Responsibility: A Case Study" (2009). Electronic Theses, Treatises and Dissertations. Paper 4418. This Dissertation
Words: 62361 - Pages: 250
oVeRVieW tesco around the world Creating value for customers across all our businesses UK Revenue* £40,766m Number of stores Us Revenue* 2,715 Employees £495m Number of stores 293,676 Selling space (sq ft, % of Group) 164 Employees 4,134 Selling space (sq ft, % of Group) 36.7m sq ft 35.4% 1.7m sq ft 1.6% tesco Bank Revenue* £919m Employee figures represent the average number of employees during the year ± 230 employees across asia and Europe work in
Words: 88441 - Pages: 354
Country Commerce Japan Released September 2011 The Economist Intelligence Unit 750 Third Avenue New York NY 10017 USA Economist Intelligence Unit The Economist Intelligence Unit is a specialist publisher serving companies establishing and managing operations across national borders. For 60 years it has been a source of information on business developments, economic and political trends, government regulations and corporate practice worldwide. The Economist Intelligence Unit delivers its
Words: 52449 - Pages: 210
income statement Group statement of recognised income and expense Group balance sheet Group cash flow statement Reconciliation of net cash flow to movement in net debt note Notes to the Group financial statements Five year record Tesco PLC – Parent Company financial statements Independent auditors’ report to the members of Tesco PLC 50 65 66 67 68 69 70 71 71 72 124 126 136 Go online Every year, more and more information is available for our shareholders, staff and customers online. Welcome
Words: 83652 - Pages: 335
Management TRUE /FALSE 1. Some of the operations-related activities of Hard Rock Café include designing meals and analyzing them for ingredient cost and labor requirements. True (Global company profile, easy) 2. The production process at Hard Rock Café is limited to meal preparation and serving customers. False (Global company profile, easy) 3. All organizations, including service firms such as banks and hospitals, have a production function. True (What is operations management? moderate) 4. Operations
Words: 33663 - Pages: 135
applications give it life. This is a book that scholars and practitioners will be referring to for years to come. If your goal is to be a better leader than you are today, then you must read this book.” —James M. Kouzes Chairman Emeritus, Tom Peters Company Coauthor of The Leadership Challenge and Encouraging the Heart “Joe Folkman and Jack Zenger have proved themselves to be extraordinary thinkers. In their new book, The Extraordinary Leader, they unfold the most intriguing and provocative new research
Words: 101849 - Pages: 408
