CONSUMER BEHAVIOR TOWARDS PHILIPS LED By Sai Puja S 1502008 Naresh Bitla 1502009 CHAPTER-1 INTRODUCTION TO THE INDUSTRY LIGHT EMITTING DIODE The electricity used over the lifetime of a single Incandescent bulb costs 5 to 10 times the original Purchase price of the bulb itself. Light Emitting Diode (LED) and Compact Fluorescent Lights (LED) bulbs have revolutionized energy-efficient lighting. 1.1. HISTORY OF LED: In 1907, British scientist Henry J. Round discovered
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Marketing Mix MKT/421 Marketing Mix This world moves in a rapid pace when it comes to business, it is important to understand concepts and strategies that have been completed by successful entrepreneurs and follow the steps to get those ideas on the board and to the people hands. The marketing mix has been created as a map to getting a product or service out to market in an organized and effective manner. Within the marketing mix consist of the four P’s; product
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Marketing Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. – Marketing is activity and strategy that make the product available for the consumer and make profit for the company. The financial access depend on marketing ability. Marketing help the people to accept new product and help to create a job – identifying and meeting
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business portfolios and develop growth strategies. 3. Explain marketing’s role under strategic planning and how marketing works with its partners to create and deliver customer value. 4. Describe the elements of a customer-driven marketing strategy and mix, and the forces that influence it. 5. List the marketing management functions, including the elements of a marketing plan. COMPANYWIDE STRATEGIC PLANNING: DEFINING MARKETING’S ROLE The task of selecting an overall company strategy
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14/1/14 Mktg Mng TO STUDY: http://www.cram.com/flashcards/test/principles-of-marketing-chapters-1234-1904534 http://www.cram.com/flashcards/test/marketing-quiz-1-chap1-2-269306 http://quizlet.com/4329647/kotlerarmstrong-principles-of-marketing-chapter-1-vocabulary-flash-cards/ City marketing: Position the product, city, country, etc. and differentiate it from the competition. Many consumers don’t understand the info written on the product. Companies have to abide the
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independent automaker, aimed at eventually offering electric cars at a price affordable to the average consumer. (http://en.wikipedia.org/wiki/Tesla_Motors) 2. The 4Ps and discuss the marketing management orientation(s) that guide the company’s marketing strategy. In general there are 4Ps really affecting marketing strategies of any company. Target market is related to many factors like Product, Price,
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create a marking plan outlining exactly what, where and how you will mark program deliverables, sites and events. Victim Support is aware that marketing is its key area on which it should bank on. It is also aware that it is the marketing aspect of the organisation that attracts potential donors to the website. To begin with, Victim Support deals with marketing aspect of its products and services in the sense that it carries out a survey in which it finds out the services that are most needed by the
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Executive Summary This is a business plan written on introduction of e-cigarette in Malaysia. E-cigarette is a new form of cigarette being used to replace the existing since it produces less harm than the conventional one. To date, there is not only no known side effect caused by consuming e-cigarette, but significant acceptance of this new product to substitute conventional cigarette was found among western countries. The business was started by developing Vision and Mission of the company
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engage in purchase of their products. And as such, the promotional mix used by a company is really important for this task. The promotional mix in itself is very broad, consisting of various tools, like advertising, personal selling, direct marketing, public relation and sales promotion. To make the optimum use of these tools, marketers usually select them, depending on their budget and objectives, as well as the sector in which they operate (Kotler & Armstrong 1997). As such, research
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YingJieSheng.COM ............................................................................................................................................5 1.1 .......................................................................................................................................................5 1.2 .......................................................................................................................................................5 1.3 ....................
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