Porter's 5 forces analysis on Air Asia Porter's 5 forces analysis on Air Asia Threat of new Entrants The extent of barriers to entry depends on the strength of: Customer has little brand loyalty. If consumers of Air Asia do not have brand loyalty, then the strength of the threat of new entrants is very high. The high numbers of competitors in the industry also decrease Air Asia customer loyalty. Most of the travelers prefer low cost. New competitors which want to come in the industry have to
Words: 1571 - Pages: 7
Introduction………………………………………………….3 Ryanair’s Background……………………………………..3 Ryanair’s external environment analyses (PESTEL)…3 Ryanair’s internal strategic capabilities (SWOT)……...4 Ryanair’s strategic choice (Porter’s five forces)………5 VRIO framework……………………………………………..5 Rumelt’s criteria……………………………………………..6 Ryanair’s implementation of low cost strategy………..6 Recommendations………………………………………….6 Conclusion…………………………………………………...7 Reference List……………………………………………….7 Appendix………………………………....…………………..8 12.1 Presentation’s
Words: 3061 - Pages: 13
Model…………………………………………………………………………………… | 8910 | 3. CONCLUSION……………………………………….…………………………………………………… | 12 | 4. APPENDIX…………………………………………………………………………………… | 13 | 5. BIBLIOGRAPHY…………………………………………………………………………… | 14 | 1. INTRODUCTION This report will discuss the impact of recent technological advancement in a particular industry. It will explore how the use of information systems, knowledge management and communication technology has enabled the implementation of business information and how
Words: 2642 - Pages: 11
related to the cost of air industry. According to Algoe, as the oil price increase, airline will spend more on fuel cost, which will have a direct impact on the cost of operation. Even in good time fuel costs constitute roughly 10-12% of operating expense. In addition, fuel cost increases will bring bad impact on economic, which in turn result in a substantial decline in demand for air travel and air cargo. Every penny increase in the price of jet fuel costs the airline industry $180 million a year.
Words: 3772 - Pages: 16
asdfghjklzxcvbnmqwertyuiopasdfghjk lzxcvbnmqwertyuiopasdfghjklzxcvbn mrtyuiopasdfghjklzxcvbnmqwertyuiop asdfghjklzxcvbnmqwertyuiopasdfghjk lzxcvbnmqwertyuiopasdfghjklzxcvbn 11/11/2011 xxxxxxxxxx SIM336 i “How has Ryanair managed to become number one airline in Europe” Table of Contents 1. 2. 3. 4. 5. 6. 7. 8. 9. Introduction ..................................................................................................................... - 3 Company Background........................................................
Words: 3540 - Pages: 15
Executive Summary This report was produced for British Airways for the purpose of providing strong competitive edge in Airline industries. BA is a leader in airline operators in UK which face a lot of competition in the last decade. This report will analysis, identify and evaluate strategic choices that BA could pursue both internal and external environment forces. Some of the strategic will includes the strategy gap of BA. Through this strategic, we have recommended that BA should focus on their
Words: 2437 - Pages: 10
6 7.0 Bibliography. 7 8.0 Web links. 7 1.0 Summary. In this exercise I have tried to convey the meaning and value of strategy and its importance while constructing a strategic analysis using SWOT, STEP and Porter’s 5 forces. I have also used Porter’s generic strategies model to establish what business we want to be in and have articulated this business model in a vision and mission statement. The target company’s I have used in my exercise is predominantly Ryanair
Words: 4568 - Pages: 19
Page 3 Executive Summary Page 3 Introduction Pages 4 Identify Strategic Position Pages 4 & 5 External Drivers Of Change Page 8,9,10 & 11 Adding value To Strategic Position Pages 12, 13 & 14 Conclusion Page 14 &
Words: 3362 - Pages: 14
principal adverse factors were reduced passenger yield, the continued high fuel price and the increased competition on Hong Kong routes and | |within the region have led to price wars in a climate of economic uncertainty. The Hong Kong-based airline faces a potentially more daunting | |challenge: budget carriers. | |
Words: 673 - Pages: 3
Five Forces model of Airline Industry Air travel has changed the way people live and experience the world today. The airline industry is a strategic sector that plays a fundamental role in the globalization of other industries since it promotes tourism, world trade, foreign investment and, therefore, leads to economic growth. However, all airlines within the industry operate in a highly dynamic environment where various legal, social, technological and economic forces interact with each other
Words: 319 - Pages: 2
