of Domino’s Pizza delivery service and the ways Domino’s Pizza deal with the provider gaps to meet the customers’ expectations, also creating the perceptions of its service along the way. By using the Internet and other related sources as tools to dig deep into one of the most famous foreign pizza delivery brands in Vietnam, we have collected and totalize a great amount of useful and precise information about both Domino’s Pizza Company itself and the delivery service that it provides. Thanks to
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Main problem Customer service Issues * Staff negligence customer gives application but was incomplete so returned. Customer requested for a chequebook but remained with the staff. * Application for account opening, staff is new or unaware of account opening. * Not able to verify document centralized process. * Call log process so account remains suspended in system * Customer complaining about the underlying of debit card/chequebook. * Operation department investigates
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will allow McBride to custom tailor services and marketing to their intended audience. Market Research Conducting market research will allow McBride financial to better understand its target customers and learn how to more efficiently operate. Two key points McBride Financial should focus on while conducting their research is the local demographic and other local mortgage companies. Researching and studying the local demographic will help McBride better focus their marketing campaign. An internet
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Contents Page 1. Background 1 2. Strategic Focus and Plan 1 Mission Statement 1 Goals 1 Competitive Advantage 2 3. Situation Analysis 2 SWOT Analysis 2 Competitor Analysis 3 Company Analysis 3 Customer Analysis 4 Customer Analysis 4 4. Market-Product Focus 4 Marketing and Product Objectives 4 Market-Product Grid 5 Target Markets 6 Points of Difference 6 Positioning 6 5. Marketing Program 7 Product Strategy 7
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Summary: This chapter brings strategic management to life with many contemporary examples. Sixteen types of strategies are defined and exemplified, including Michael Porter’s generic strategies: cost leadership, differentiation, and focus. Guidelines are presented for determining when it is most appropriate to pursue different types of strategies. An overview of strategic management in nonprofit organizations, governmental agencies, and small firms is provided. Long-term Objectives: Long-term
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firm to reach annual growth goals of 6% to 8% in revenues and 12% to 16% in profitability over the next five years. The centerpiece of this growth strategy is the National Accounts program, which WESCO has developed to serve its major industrial customers in response to recent changes they have made to their business processes. However, as of June 1997, the NA program has not delivered the expected increases in sales and profitability. Jim Piraino has to give Haley his recommendations for
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Table of Contents Section Title of Section Page(s) I. Executive Summary 2 II. Brief History of Microsoft Corporation 2 III. History of Microsoft Customer Relationship Management Software 3 A. Timeline 3 B. Additional Information on MS-CRM Dynamics 2011 3 IV. Common Business Issues 3-6 V. Proposed Solution 6-7 VI. Recommendations for Executive Committee 7-8 VII. Attachments 8-15 A. References 8-9 B. Supplemental Materials 9-15 I. Executive Summary Especially true in today’s
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approaches cruise lines use to attract their customers. Marketing Segmentation Market segmentation is the process of defining and subdividing a large homogenous market into clearly identifiable segments having similar needs, wants, or demand characteristics. Its objective is to design a marketing mix that precisely matches the expectations of customers in the targeted segment (Dowling, 2006). In pursuing a market segmentation strategy, brands most focus its efforts on a discrete group of consumers
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of acquisition in the cellular industry, it has become increasingly important for companies to focus on retaining clients. This paper outlines the current industry conditions and studies the causes of consumer switching behaviour, as outlined by Susan Keaveney (1995) in her study of the service industry, and identifies additional factors specific to the cellular industry. The focus of the study is to identify the most important factors that cause consumers to switch. Using primary
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BANKING SERVICES AND CUSTOMER'S SATISFACTION IN QATAR: A STATISTICAL ANALYSIS* Khalid Al-Sulaiti Abdullah Al-Khulaifi Fawzi AI-Khatib College of Business and Economics Qatar University ABSTRACT The main objectives of this study are to evaluate bank customer expectations of service quality and to assess whether bank services provided by these institutions are satisfactory to Qatari customers. The study also examines empirically the determinants of the buying behavior of bank customers in Qatar
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