Product and service design It is the major factor in - Cost - Customer satisfaction - Quality - Competitive advantage - Time-to-market Objectives of Product and Service Design Main focus - Customer satisfaction - Understand what the customer wants Secondary focus - Function of product/service - Appearance - Cost/profit - Ease of production/assembly - Quality - Ease of maintenance/service Product or Service Design Activities 1. Translate customer wants and
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operations and service. The “Support” activities include HRM, technology, infrastructure and procurement. Before we start the consideration of Hilton’s needs, we need to identify which activities need to focus on. Lets start from “Support” activities that Hilton hotel needs to focus on: 1) Infrastructure As we know that Hilton Hotel is an international hotel with many resorts and accommodations around the world. One of the hotel’s goal is that expectations to get high quality of hotel service must be
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PAGE 1. Introduction 2 2. Strategies of Waitrose 3 3. Value Chain of Waitrose 3 4. SWOT analysis of Waitrose 10 5. Conclusion 12 6. Recommendation 13 7. Reference List 14 Internal sources of competitive advantage
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1. Compare to competitors, one of Kodak’s guidelines is aggressive marketing and consumers focus to manufacture user-friendly and superior products. As such, the customers liked Kodak’s offering and felt no need to pay for enhanced products by competitors products. The slogan “you press the button, we do the rest” and the retailer relationships helped shape Kodak’s success. Another driver is the Kodak’s business model. They early adopted the razor-blade strategy: since the inception of the company
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5, 6, 7 3.6 competitor 7 3.7 competitor analysis 7,8 3.8 product and service
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many major businesses around the world have been trying to adopt lean manufacturing system as a one of the initiatives. The focus of the system is on cost reduction by eliminating non-value added activities. Lean is a mindset focusing on the value creation to the customer with the fewest resources. That is to produce products the customer need, whether it is a product or service, using only the essential resources to create value all the time efficiently. (Liker & Meier 2006) This objective seeks to
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methods which different brands apply in order to appeal more to consumers, as well as investors. Sometimes these brands choose to focus on being diverse, sometimes they want to make the highest profit, and some of these brands invest to earn profit in the long-run even if there is some loss in the short-run. At the end though, almost all of these brands depend on customers, who’s every day choice and behavior give value to the brands. Some of these methods work, and some don’t bring the expected outcome
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embrace innovation, or they are putting their company at risk. Due to changing customer wants and needs, new product development is essential to the success of the business. Kudler Fine Foods (KFF) prides itself on providing customers with a diverse variety of new products that are often times hard to find in other stores. Now the store hopes to continue to entice customers with the introduction of its new customer rewards card. However, the company must first develop an effective communications
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of Contents Executive Summary 3 I. Introduction 4 II. Situational analysis 4 1. PEST 4 2. Company analysis 6 3. Market Potential and Sales Forecast 8 4. Customer analysis 9 5. Competitor analysis 12 III. Marketing objectives 16 IV. Marketing strategy 16 1. Product: Coffee G7 16 2. Service: Trung Nguyen Coffee Chain 18 V. Supporting Marketing Programs 19 VI. Financial Projection 20 VII. Monitors and Controls 21 1. Sales force efficiency 21 2. Advertising
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Contents: 1. Understand the service culture in a facilities management context. A/C: 1.1 – 1.2 2. Understand how to deliver a customer focused service A/C: 2.1 – 2.2 3. Understand how to identify various customers, assess their requirements and satisfaction levels. A/C: 3.1 – 3.2 – 3.3 – 3.4 4. Understand how to develop and manage service level agreements. A/C: 4.1 – 4.2 – 4.3 5. Understand the importance of customer relationship management.
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