CHAPTER 1 INTRODUCTION INTRODUCTION This study was conducted as part of the project related to the forth semester MBA programme of Calicut University. The Survey was conducted at POPULAR VEHICLES AND SERVICES LTD .The topic for the study is “Comparative Study of Maruti A-star with Tata Indica Vista, Chevrolet Spark and Hyundai i10. The survey explains how well the customers are satisfied with performance of A-star,Tata Indica Vista, Chevrolet Spark and Hyundai i10. This survey compares
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INTRODUCTION 1 BACKGROUND Nowadays, telecommunication plays an important role in the worldwide connection, which leads to the new era of information technology. Having been used for the first time among militaries, wireless communication is now experiencing a mushroom increase in both quantity demanded and supplied. However, the situation of each service company seems not to be fit the general trend because their numbers of subscribers fluctuate widely. The purpose of this research
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THE STUDY OF THE EFFECT SOCIAL MEDIA FACEBOOK AND ITS MOBILE APPLICATIONS ON THE PURCHASING INTENTION OF FASHION APPAREL PRODUCTS TOWARDS THE GENERATIONS Y CONSUMERS IN HONG KONG SIN KIT YING, EMILY BA(Hons)Scheme in Fashion and Textiles (Fashion Marketing and Merchandising Management) INSTITUTE OF TEXTILES & CLOTHING THE HONG KONG POLYTECHNIC UNIVERSITY 2015 THE STUDY OF THE EFFECT SOCIAL MEDIA FACEBOOK AND ITS MOBILE APPLICATIONS ON THE PURCHASING INTENTION OF FASHION APPAREL PRODUCTS
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PROJECT REPORT ON ‘STUDY OF EYEWATCH – MOBILE PHONE APPLICATION WITH SPECIAL REFERENCE TO WOMEN POPULATION AND ITS PROMOTIONAL STRATEGIES’ FOR INDIANEYE SECURITY PVT. LTD. [Submitted in partial fulfilment of the requirement for the PGDM- IB (2011-2013) course at FSM, New Delhi] Submitted By: Submitted To: Palak Thukral Prof. Neetu Jain Roll No.- 053027, IMG5 FORE School of Management FORE SCHOOL OF MANAGEMENT B-18, QUTAB INSTITUTIONAL AREA
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reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written permission of the publisher. 0-07-141596-3 The material in this eBook also appears in the print version of this title: 0-07-141015-5. All trademarks are trademarks of their respective owners. Rather than put a trademark symbol after every occurrence of a trademarked name, we use names in an editorial fashion only, and to the benefit of the trademark owner, with no intention of infringement
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Summer Internship Report On TALENT MANAGEMENT & PRACTICE ACKNOWLEDGEMENT The completion of this project is the result of the efforts of many people who are directly or indirectly involved with me from the initial stages onwards. I am therefore, indebted to all those who have made this project a success. Foremost, I would like to thank the almighty who has been the apostle of my strength throughout. It is my distinct honor & privilege to work under the able guidance of my faculty
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Research Topic Impact of brand differentiation by 4Ps on the sales of the organization, Textile Industry, Selangor, Malaysia Research Topic 1 CHAPTER 1: INTRODUCTION 3 1.0 Introduction 3 1.1 Background of the Study 4 1.2 Motivation for the Study 4 1.3 Problem Statement 6 1.4 Research Questions and Research Objectives 7 1.4.1 Research Questions 7 1.4.2 Research Objectives 7 1.5 Contribution of the Study 7 1.6 Structure of Dissertation 8 1.7 Chapter Summary 8 Chapter 2:
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| | |Cand. merc. program | |INTERNATIONAL MARKETING AND MANAGEMENT | |
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Developing successful technology-based services: the issue of identifying and involving innovative users Jonas Matthing, Per Kristensson and Anders Gustafsson Service Research Center, Karlstad University, Karlstad, Sweden, and A. Parasuraman Department of Marketing, University of Miami, Coral Gables, Florida, USA Abstract Purpose – The aim of this paper is to explore the identification of innovative customers and the effectiveness of employing such customers to generate new service ideas in
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Framework of the Study, (2) Statement of the Problem and Hypothesis, (3) Significance of the Study, (4) Definition of Terms, and (5) Delimitation of the Study. Part One, Background and Theoretical Framework of the Study, presents the rationale and the reasons why the study is being conducted. Likewise, it describes the theoretical basis of the study as well as the conceptual framework. Part Two, Statement of the Problem and Hypothesis, describes the general goal of the study and the specific
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