4 Event Design and Program 7 5.5 Event Experience 8 5.6 Service and Quality 8 6.0 Stakeholders 9 7.0 Planning and Decision making 9 7.1 Strategic Planning 9 7.2 Operational Planning 9 7.2.1 Organisational Chart/ Committees 10 7.3 Publicity and Advertising 11 7.5 Sponsorship 12 7.5.1 Exclusive Item (Sponsor) (dsaexibition 2014) 12 7.5.2 Events (Sponsor) (dsaexibition 2014) 12 7.5.3 Branding (Sponsor) (dsaexibition 2014) 13 7.5.4 Facilities (Sponsor) 13 7.6 Legal and Risk, Health and Safety
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order to develop the conceptual background, the literature review has been structured as follows: 1.1.2 A brief over view on Islamic banking and literature on consumer behavior, characteristics and perception towards Shariah banks A brief overview of branding imaging concept An Overview Islamic Banking There are about 270 Islamic banks around the world (including subsidiaries of conventional banks), and their aggregate assets holding is estimated to be more than $265 billion. These holdings of Islamic
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Principle’s Of Marketing | Seminar Leader: Jennifer Chang | Word Count: | 12/9/2010 | By Taslima Khanom, Sinem Sisman, Hamda Batah and Zhaneta | Table of Contents 1. Executive Summary 3 2. Terms of reference 3 3. Industry Information 3 4. Overview of adverts 4 5. Segmenting, Targeting and Positioning 5 6. Consumer Buying Behaviour 8 7. Promotion 12 8. Communication strategy 16 9. Price 17 10. Product 18 11. Place 20 12. Critique & Recommendations
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EC motor vehicle block exemption reform: are you ready for the new regime? By Susanne Zuehlke and Gianni De Stefano Reprinted from European Competition Law Review Issue 3, 2010 Sweet & Maxwell 100 Avenue Road Swiss Cottage London NW3 3PF (Law Publishers) ZUEHLKE AND DE STEFANO: EC MOTOR VEHICLE BLOCK EXEMPTION REFORM: [2010] E.C.L.R. 93 EC motor vehicle block exemption reform: are you ready for the new regime? Susanne Zuehlke and Gianni De Stefano* Block exemptions; Concerted
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Proceedings of the International MultiConference of Engineers and Computer Scientists 2012 Vol II, IMECS 2012, March 14 - 16, 2012, Hong Kong Criteria Weighting and 4-P Planning in Marketing Using Analytic Network Process Elif ALAYBEYOĞLU, Y.Esra ALBAYRAK, Tuncay GÜRBÜZ Abstract— The first of two major functions of the enterprises is producing goods and services, and the second is selling them. The relationship between production and consumption shows that marketing plays an important role
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18/3/2012 Hayley Craig - 20122769 Contents page 1. Cover page 2. Contents 3. 1.0 Executive summary 4. 2.0 Situation analysis 5. 2.1 external forces 6. 2.2 internal forces 7. 3.0 target publics 8. 4.0 objectives 9. 5.0 strategies 10. 6.0 projects and action plan 11. 6.1 specific tasks 12. 6.2 time frame, 7.0 conclusion 1.0 Executive summary: McDonalds is an internationally recognized organization as a leading global foodservice retailer. With 34
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Contents I. Historical Overview 1 Early steps 2 Diversification 3 Challenges, changes 4 II. Organizational structure 5 Table 1 5 III. Business Operations 6 Table 2 7 The flagship 8 IV. Financial performance 9 Table 3 9 V. Future outlook 11 Branding 11 SWOT analysis and other risks 12 Table 4 13 Demographics 15 Philosophy 16 i Endnotes 18 I. HISTORICAL OVERVIEW “All the News That’s Fit to Print.” Special are those instances in business when a slogan becomes
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Vacation Marketing, 10, 161-170. Baloglu, S., Brinberg, D., 1997, Affective images of tourism destinations, Journal of Travel Research, Vol.35(4), pp.11-15. Balakrishnan, M.S., 2008. Dubai- A star in the East. A case study in strategic destination branding. Journal of Place Management and Development,1, 62-91 Bonham, C., Mak, J., 1996, Private versus public financing of state destination promotion, Journal of Travel Research, Vol.35(2), pp.3-10. Buhalis, D., and Cooper, C., 1998, Competition or
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systematically breaking down the strategy of the single Louis Vuitton luxury brand into the four Ps (Product, Price, Place, and Promotion), our aim in this paper is to extract the rules or principles of its brand marketing that differ from that of general consumer goods. In other words, the object is to distill the rules and principles of success strategies for luxury brands as well as to derive a busi ness m odel for success. Showing that the current rise of Louis V uitton is not a coincidence but rath er so
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breaking down th e strategy of the single Louis Vuitton luxury brand into the four Ps (Product, Price, Place, and Promotion), our aim in this paper is to extract the rules or principles of its brand marketing that differ from that of general consumer goods. In other words, the object is to distill the rules and principles of success strategies for l uxury brands as well as to derive a busi ness m odel for success. Showing that the current rise of Louis V uitton is not a coincidence but rath
Words: 6787 - Pages: 28
