Syracuse University SURFACE Syracuse University Honors Program Capstone Projects Syracuse University Honors Program Capstone Projects Spring 4-1-2007 Ethical Marketing Controversial Products and Promotional Practices Jared D. Cohen Follow this and additional works at: http://surface.syr.edu/honors_capstone Part of the Management Sciences and Quantitative Methods Commons, and the Marketing Commons Recommended Citation Cohen, Jared D., "Ethical Marketing Controversial Products and Promotional
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Nike’s cultural issues Erica Cuington ETH/316 May 1, 2013 Robert Woener Poor work conditions and exploitation of children in the labor force are some of the common problems that are faced by organizations at the local and international. Despite the problems, nothing or very little has been done to prevent the labor related problem until it’s too late. Like in the event of a tragedy, it is then when the public takes and interest and protest against child labor. These
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Robert Brown ETH/316 May 7, 2014 Richard Sorrentino Abstract This essay will research a a global organization and cultural issue that affects the organization's interactions outside the United States. It will also define the cultural issue within the global organization as well as provide an analysis of the ethical and social responsibility issues that the organization must deal with as a result of being a global organization. The analysis will identify ethical perspectives in the global
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Kotler once elaborated that Marketing is a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with other (1991). However, it is difficult to get an accurate principle of Marketing because of various interpretations from different researchers. To give some examples, referring the Marketing, Kenichi Ohmae mentioned the necessity to distinguish the marketing strategy from the business planning (The Mind of the Strategist
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Research i. Personality Traits • Motivation • Risk Propensity and Uncertainty ii. Cognition • Intention and Opportunity Seeking • Innovation iii. Population Ecology c. Topic for this Study/Theoretical Framework i. The Broad Research Problem 5 5 7 9 9 10 10 10 11 12 13 13 13 14 14 15 16 16 16 16 18 18 19 22 24 27 27 29 30 b. 3. Hypothesis for Research a. Hypothesis Statements 4. Methodology 5. Analysis of Survey Data a. b. Data Compilation Analysis & Findings i. Background Data of Respondents
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CARE Bangladesh CARE is one of the world's largest private international humanitarian organizations, committed to helping families in poor communities improve their lives and achieve lasting victories over poverty. Founded in 1945, CARE is working across 70 countries fighting global poverty. By addressing the underlying causes of poverty, CARE promotes sustainable development models to empower and benefit the poorest and marginalized. With an annual global budget of USD 650 million, CARE’s programming
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Strategic Plan 2010–2015 Strategic Plan 2010–2015 Foreword This Strategic Plan covers a period when Hong Kong is likely to experience major changes arising largely from the rapid development in the Mainland, both in its economy and international status. Our emphasis in the Strategic Plan on globalisation is a considered response to these changes. We seek to provide our graduates with the best career opportunities by anticipating and training for the rapid changes that lie ahead. The Plan
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World Journal of Entrepreneurship, Management and Sustainable Development Analysing the impact of green marketing strategies on consumer purchasing patterns in Mauritius Thanika Devi Juwaheer Sharmila Pudaruth Marie Monique Emmanuelle Noyaux Article information: Downloaded by UNIVERSITI TEKNOLOGI MALAYSIA At 10:18 08 October 2014 (PT) To cite this document: Thanika Devi Juwaheer Sharmila Pudaruth Marie Monique Emmanuelle Noyaux, (2012),"Analysing the impact of green marketing strategies on
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External Environment Analysis Page 4 1.3 Competitive Analysis Page 6 Section 2: SMART objective Page 7 Section 3: 3.1 Segmentation Page 8 3.2 Targeting Page 9 3.3 Positioning Page 10 Section 4: 7P’s Page 11 Section 5: Control and Evaluation of Marketing Plan Page 18 Section 1 Marketing Audit HMV Group is the UK’s leading specialist retailer of filmed entertainment, games, music
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TES SOSYAL B L MLER ENST TÜSÜ ŞLETME ANAB L M DALI ÜRET M YÖNET M VE PAZARLAMA ( NG) B L M DALI THE EFFECT OF BRANDING ON CONSUMER PURCHASE INTENTION: A STUDY IN TURKISH APPAREL INDUSTRY Yüksek Lisans Tezi ŞULE DEM R stanbul, 2008 MARMARA ÜN VERS TES SOSYAL B L MLER ENST TÜSÜ ŞLETME ( NG) ANAB L M DALI ÜRET M YÖNET M VE PAZARLAMA ( NG) B L M DALI THE EFFECT OF BRANDING ON CONSUMER PURCHASE INTENTION: A STUDY IN TURKISH APPAREL INDUSTRY Yüksek Lisans Tezi ŞULE DEM R Danışman:
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