the need of business-to-business companies for branding and analyzes the options for success by means of the stock performance. Design/methodology/approach – The paper consists of a qualitative and quantitative pilot study and a quantitative main survey. Findings – Long-term branding strategies, brand performance and firm’s business performance are found to be positively correlated with stock increase. Current brand focus and use of guiding principles can lead to improved business performance. Research
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Consumer Culture Theory, Consumer Agency and the Importance of Brands Summary of the Importance and Relevance of Topic Consumer Culture Theory (CCT) refers to the classification of a certain approach to studying consumers and the way that they consume. It was first coined in 2005 by Arnould and Thompson, and it specifically addresses the sociocultural, symbolic, experiential and ideological facets of consumption. Their work is the culmination of over a quarter century of research that treats consumer
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and leadership self-branding) Group Members: Nehemiah Kimani: 643907 Kiambati, Francis Kanyora: 645462 Judy Mwangi: 641678 Table of Contents EMOTIONAL INTELLIGENCE 3 Introduction 3 Defining Emotional Intelligence 3 Branches of Emotional intelligence 4 Evolution of Emotional Intelligence 5 Major skills that make up emotional intelligence are: 7 Importance of Emotional Intelligence 8 Importance to Leadership 9 How to Improve Emotional Intelligence 9 Conclusion 10
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Chapter 9: Creating Brand Equity GENERAL CONCEPT QUESTIONS Multiple Choice 1. At the heart of a successful brand is ________, backed by creatively designed and executed marketing. a. price b. promotion c. a great product or service d. a great slogan e. a brand concept Answer: c Page: 260 Difficulty: Easy 2. The strategic brand management process involves four main steps. Which of the following would NOT be among those steps? a. Measuring consumer
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4. Sustainable Architecture as Branding 4.1. Chen, H. Y. (2006). Research into the marketing promotion of sustainable architecture. (Order No. H129400, Beijing University of Aeronautics and Astronautics (People's Republic of China)). PQDT – Asia This thesis analyzes the marketability of the sustainable development from both the side of government and the side of ventures in current situation of China. It researches marketing in architecture industry as well as legal codes, national policies and
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Analysis By: Omar B. Caligan TITLE OF THE CASE: Positioning Southwest Airlines through Employee Branding VIEWPOINT: Top Level Management – Executive TIME CONTEXT: 2005 I. PROBLEM STATEMENT * The use of employee branding as a process to gain an organizational “position” in the minds of customers II. OBJECTIVES: * To determine how employee branding works * To determine how employee branding can be utilized to position the organization in the minds of customers, employees and other
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in unity. Ethics is defined as “ moral principles that govern a person’s behavior or the conducting of an activity”. “In organizational terms, ethics are beliefs about what is right and wrong, they provide a basis for judging the appropriateness or not of behavior and they guide people in their dealings with the other individuals, groups and organization”. Reflections: Ethics and Organizational Change-. (2009, December). Journal of Change Management, 9(4), 359-381. Retrieved from http://www.uop
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EXECUTIVE SUMMARY: From the very beginning of automobile industry, product and branding strategies are considered as one of the major functions performed by the manufacturers. What is interesting that, with the passage of time, its importance is increasing significantly. Even though the voyage of automobile commenced in 1335 by Guido da Vigevano, in true sense there was not any considerable development until 1885, when Karl Benz invented the first practical automobile. Since then the automobile
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Notes to Consolidated Financial Statements Note 1 Summary of Significant Accounting Policies Nature of Operations Wireless Cookies, Etc is a company that manufactures and distributes various types of baked goods to wholesale retailors and individuals via the internet. The products are available to everyone who has internet connection and is interested in selling our product in their store. The product is available in the USA, several European countries, several Caribbean countries. The cost
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personnel. This paper firstly considers the importance of generating a robust organisational culture through utilisation of image differentiation, recruitment and indoctrination inside the adoption of a targeted long-term strategy known as ’employer branding’. Secondly, it proposes internal
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