Organization Characteristics 5 4.2 Customer Characteristics 7 5 MARKET SEGMENTATION: LOWE’S CONSUMER CREDIT CARD 9 5.1 Profile Criteria 9 5.2 Psychological Criteria 10 5.3 Behavioural Criteria 11 6 CONCLUSION 12 6.1 ADVIEWS ONLINE 12 6.2 LOWE’S CONSUMER CREDIT CARD 12 7 RECOMMENDATIONS 12 7.1 ADVIEWS ONLINE 12 7.2 LOWE’S CONSUMER CREDIT CARD 13 8 REFERENCES 14 9 APPENDIX 15 ASSUMPTIONS Following are the assumptions based on which this report has been created. The product
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Internship Report A Study on the Sales and Distribution Of QUBEE Internship Report A Study on the Sales and Distribution Of QUBEE Prepared By: Md.Mohebul Alam ID (04204017) BRAC University Prepared For: Suntu Kumar Ghosh Faculty Supervisor Second Supervisor Syeda Shaharbanu Shahbazi Senior Lecture Date of Submission:June 21, 2010 LETTER OF TRANSMITTAL JUNE 21, 2010 Suntu Kumar Gosh Senior Lecturer & BBA Coordinator, BBS Department, BRAC University Dear Sir; This is to
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additional elements of extended marketing mix……………………………………………………………5-6 Show how and why international marketing differ from domestic marketing……………………………………7-8 How promotional activities is intergrated to achieve marketing objectives……………………………………….9 Plan marketing mixes for two different segments in consumer markets……………………………………………10 Illustrate differences in marketing products and services to business rather than consumers…………..11 Reference……………………………………………………………………………………………………………………………………………12
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7.1 Introduction: The idea of living in a society came from the idea of sharing among self and others. This started the process of “exchanging method” when the civilization got a new turn. People used to exchange their surplus products with the product they needed with the person who found this surplus product as his need and the needed ones as his surplus. But after some days it became problematic to find the right person. Gradually the idea of money comes and people started buying and selling
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Leadership for a Free World Lindsay J Thompson Leadership Ethics Course Manual ~ © 2005 Lindsay J Thompson ~ All rights reserved 2 THE MORAL COMPASS Leadership for a Free World Table of Contents introduction page 5 core learning page 9 the leadership labyrinth page 11 the m oral com pass page 27 values and global value creation page 73 corporate citizenship page 93 bibliography page 109 the case lab page 113 Leadership Ethics Course Manual ~ © 2005 Lindsay
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Table of Contents Executive Summary 5 Marketing Strategy 6 Background 6 Company 6 Products 7 Situational Analysis 7 Market Share 8 Goals 8 Strategy 9 SWOT Analysis 9 Strengths 10 Weaknesses 11 Opportunities 11 Threats 12 Customers 12 Competitors 14 Positioning 14 Competitor Market Share 15 Collaborators 15 Role of Partnerships 15 Complimentary Businesses 16 Climate 16 Political/Legal 16 Economic 16 Technological 17 Social/Cultural 17 Issues Analysis 17 Personal Computer
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10%. By the turn of the 21st century US consumption of CDS began to drop; at the same time there were many new entrants and differentiated competitors in the hotly contested drink markets. Strategy, competition, product differentiation, pricing, branding and market segmentation defines the game
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China wine market 1.1.2 Asia wine market SWOT Analysis Strengths—Huge background, High-quality products, K/A (Key Account)Customer communication system, Mystery of France. Weaknesses--The confusion wine market, how to make our brand become a well-known brands, how to open the sale channel Opportunities--Huge market demand, purchasing power &private consumption growth, Traditional viniculture present, the right distribution partners, the good advertising partners Threats--Aggressive producers
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curricular activities and study opportunities are abaundant Weaknesses Sport Lack of opportunity for all interested Junior School pupils to be involved in matches Historical under investment in sports facilities. No floodlights on hockey pitch (only 9 aside) and no indoor swimming pool Pupils attending sporting events look ‘
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Chapter 02 The Role of IMC in the Marketing Process Multiple Choice Questions 1. According to the marketing and promotions process model, the marketing process begins with the: A. development of the marketing mix. B. development of a marketing strategy and analysis. C. development of the promotional mix. D. determination of the target market. E. establishment of marketing objectives. 2. A(n) _____ is a document that evolves from an organization's overall corporate strategy
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