Chapter 1: Introduction Executive Summary Associate will start a new pharmaceutical company in November 2003 at Singapore. The new company names as Body Health Care Private Limited Company (BHC). The main reason associate selects Singapore because this country has very large market potential. According to a research report from the Economist Intelligence Unit in 2000, Singaporeans on average consume around US$200 million of pharmaceuticals each year.1 The aims of associate are to provide
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http://www.nckvietnam.com Understanding the Global Spa Industry http://www.nckvietnam.com This page intentionally left blank http://www.nckvietnam.com Understanding the Global Spa Industry: Spa Management Marc Cohen and Gerard Bodeker AMSTERDAM • BOSTON • HEIDELBERG • LONDON • NEWYORK • OXFORD • PARIS • SAN DIEGO • SAN FRANCISCO • SINGAPORE • SYDNEY • TOKYO Butterworth-Heinemann is an imprint of Elsevier http://www.nckvietnam.com Butterworth-Heinemann is an imprint of
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liberalisation, economic reforms, advances in technology, enhanced activities of merger and acquisitions (M&As), launch of the euro as a single currency, changing corporate governance, etc amid financial crises such as recessions following the event of 9/11 etc all have affected the operations of Unilever. These all have led to more accommodating monetary and fiscal policies in the East Asian economies, lowering interest rates in USA and Europe, liquidity expansion, and fiscal and aid packages introduced
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ASCM 629 SUPPLY CHAIN LOGISTICS MANAGEMENT MID-TERM EXAMINATION Each essay answer for questions 1 through 10 is worth ten points. Please use a between 150 and 300 words per answer. Your answer may include content from text or readings, conference discussions, or relevant workplace examples. These must not be merely cut-and-pasted from other sources. Please do not contact a UMUC Reference Specialist in developing any answer, as discussed in the syllabus. The answer for question 11 covering the SCM
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February 2003, the franchisee was expired and the Company was by then no longer operated with Domino’s Pizza. On the first of March in the same year the Company then developed its own pasta and pizza and relaunched as Pizza Box. Pizza Box follows the principle of food quality control of Domino’s Pizza and offers a wider variety of food at a lower price. By now Pizza Box has opened 14 stores located in Hog Kong Island, Kowloon and the New Territories, for example, Pokfulam, Honghom, Tai Po, Shatin and Yuen
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competition is a model of competition which describes a common market structure in which firms have many competitors, but each one sells a slightly different product (Economics Online, 2015). These products are differentiated from one another by branding or quality and hence they are
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Table of Contents 1.0 CASE SUMMARY 1 2.0 PROBLEM STATEMENT 2 3.0 INDUSTRY ANALYSIS 3 3.1 Market Segmentation3 3.2 Target Audience3 3.3 Market Positioning4 3.4 Competitor Analysis5 4.0 COMPANY ANALYSIS 6 4.1 4P Analysis6 4.2 POD and POP Analysis10 4.3 Market Analysis10 4.4 SWOT Analysis12 4.5 PESTEL Analysis14 5.0 STRATEGIC ALTERNATIVES20 6.0 RECOMMENDATION23 7.0 ACTION PLAN24 8.0 CONTIGENCY PLAN28 9.0 REFERENCES28 1.0 CASE SUMMARY In recent years, modern customers are
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A M o d e l fo r P r e d ic tin g A d v e rtis in g Q u a lity A s a K ey to D riv in g S a le s G ro w th How Television Advertising Quality Affected McDonald’s Sales Growth Over Six Years CHARLES YOUNG Ameritest chuck@ameritest.net The current research used McDonald’s data to explore the relationship between advertising quality and sales growth. Based on a 6.5-year dataset involving more than 180,000 consumer interviews, the researchers found that nearly half of McDonald’s sales
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Page 1 – ASIA PACIFIC 2012 Copyright © ESOMAR 2012 “SO MANY DIFFERENT SUNS” HOW SUCCESSFUL BRANDS HIT THE CONFLUX OF AFFORDABILITY AND ASPIRATION Shobha Prasad • Sangeeta Gupta INTRODUCTION All of us are familiar with the current industry focus on emerging markets. It is also no surprise that the larger consuming population in these markets lies not at the top end, but towards the middle and lower ends of the income pyramid. This is also where marketers struggle the most – how should the
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The current issue and full text archive of this journal is available at www.emeraldinsight.com/0263-4503.htm Brand equity for online companies Rosa E. Rios Australian College of Kuwait, Safat, Kuwait, and Brand equity for online companies 719 Received 1 May 2008 Revised 1 July 2008 Accepted 1 July 2008 Hernan E. Riquelme Kuwait-Maastricht Business School, Salmiya, Kuwait Abstract Purpose – The purpose of this paper is to determine if the traditional approach to measuring brand equity
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