packages overnight to 25 U.S. cities — and the modern air/ground express industry is born. fedEx is the world’s largest express transportation company, responsible for delivering 3 million packages daily. FedEx provides ecommerce, transportation and business services worldwide. The company offers various shipping services for delivery of documents, freight, and packages. They offer regional next-day and second-day delivery. In 2004, FedEx also acquired Kinkos, which helped to expand the company’s
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July 06-09, Cheltenham, University of Gloucestershire Business School, England, United Kingdom 1 A Grounded Exploration of Sales and Distribution Channel Structures in Thirteen Industries in India Leading to a Classification Scheme Abstract Innovation is a fundamental virtue of marketing. In this paper, a case is made to promote the use of innovative and novel combinations of research methodologies to derive new insights of business phenomena. This study is an attempt to understand and
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Business Strategy and the Environment Bus. Strat. Env. (2009) Published online in Wiley InterScience (www.interscience.wiley.com) DOI: 10.1002/bse.657 Corporate Social Responsibility and Sustainability Reporting on the Internet J. Emil Morhardt* Roberts Environmental Center, Claremont McKenna College, Claremont, CA, USA ABSTRACT All material related to environmental and social performance on the corporate internet sites of 454 Fortune Global 500 and Fortune 1000 companies in 25 industrial
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is Assistant Professor of Marketing at the University of South Carolina Aiken, School of Business Administration, 471 University Parkway, Aiken, SC 29801. (803) 641-3238. RichardH@Aiken.SC.edu EXECUTIVE SUMMARY "Market orientation," may actually encompass several different approaches to the strategic alignment of the organization with the external environment. This article develops a market orientation typology matrix as a pedagogical and heuristic tool to summarize these distinct approaches. Specifically
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Fragmentation, Integration or Synthesis Tom Elfring and Henk W. Volberda Over the last thirty years, strategic management has become established as a legitimate field of research and managerial practice (Shrivastava, 1986: 363). In the evolution of strategy research, a diversity of partly competitive and partly supplementary paradigms have emerged. To provide an unequivocal definition would mean ignoring the versatility of strategic management. The choice of a definition and the application of specific
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segmentation, targeting and positioning CASE STUDY: You are a Business Development Consultant. Your Firm is hired by a small business enterprise that is facing myriads of marketing and organizational challenges. YOUR JOB AS A BUSINESS DEVELOPMENT CONSULTANT IS TO 1) Analyze the problems in the business, 2) Research solutions and/or benchmark good practices, 3) Make suitable recommendations for improvements, and 4) Help the business to implement these recommendations satisfactorily. TEAM ASSIGNMENTS
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1. Using the stakeholder typology model, identify and describe the important stakeholders for PCA in relation to the privacy issue. What is the nature of their claim? Discuss whether and how the company chooses to respond to these claims. Introduction: it has been proved that it is crucial for organisations to communicate with their stakeholders that could develop and protect their reputation. And managers need to think very strategically about their business overall and how they can effectively
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o Many newly-launched real estate projects in good locations are losing out on sales because of faulty marketing vision Coming from an exaggerated perception of the demand for trendy new concepts (‘lifestyle quotient’, ‘green living’, ‘smart workplaces’) the advertising agencies of such developers have hyped these projects off the market. Confronted with the highbrow amenities and specifications featured on hoardings, banners and advertisements, potential buyers often assume that the project is
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Dukeb, Erin R. Holmesc, Jacob W. Brelandd, M.R. Buckleye* and Mark N. Binga Department of Management, School of Business Administration, University of Mississippi, MS, USA b College of Business, Lipscomb University, Nashville, TN, USA; cSchool of Pharmacy, University of Mississippi, MS, USA; dWCBA, Youngstown State University, Youngstown, OH, USA; e Michael F. Price College of Business, University of Oklahoma, Norman, OK, USA The purpose of this article is to develop a theoretical framework for governing
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objectives of the organization in order to improve performance. ‘If a global company is to function successfully, strategies at different levels need to inter-relate.’ 1 ‘An organization’s [human resource management] policies and practices must fit with its strategy in its competitive environment and with the immediate business conditions that it faces.’ 2 ‘The [human resources–business strategy] alignment cannot necessarily be characterized in the logical and sequential way suggested by some writers;
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