Case A&D High Tech (A): Managing Projects for Success by Mark Jeffery, Derek Yung, Alex Gershbeyn Source: Kellogg School of Management 20 pages. Publication Date: 1월 01, 2006. Prod. #: KEL156-PDF-ENG The case is based on a real $25 million project at a major U.S.-based computer manufacturer. For confidentiality reasons the company has been disguised as A&D High Tech. The Web-based online ordering system project is required by sales and marketing for the fall holiday season
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to the other two alternatives (Project High-Tech and Broker) you are able to find the payback period for them in about one and one-half years and just less than six years respectively. Since these two alternatives are being scoped for possible alternatives, the project that includes technology would be accepted but current project would be rejected. If the projects were mutually exclusive, High-tech would be ranked over Broker and Current because High-Tech
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KEL156 MARK JEFFERY A&D High Tech (A): Managing Projects for Success In his twelve years as a technology project manager at A&D High Tech, Chris Johnson had a strong track record of delivering projects on time and on budget. His techniques for project planning, estimating, and scheduling had become best practices at the St. Louis-based computer products company. He had just led a project team that successfully revamped the supply chain systems in less than eighteen months. He was especially
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that would allow him to remain competitive. Guillermo will need to decide if he wants to remain an independent manufacturer of his own furniture and continue his business operation as normal. His other options consist of investing in becoming a hi-tech manufacturer or becoming a broker and distributing furniture for other companies. A detailed analysis on all three of the options will be conducted. This analysis will allow the team to make a decision on which option will be the best for Guillermo’s
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notice a reduction in their businesses (Scenario: The Guillermo Furniture Store, 2012). The first of the changes that Mr. Navallez the owner of Guillermo Furniture Store and management team will be forces to deal with is an overseas competitor using high tech equipment and approach to not only enter but to also succeed within their market, and the second has to do with changes in the local economy. In an effort to determine an appropriate response to these changes, Mr. Navallez and his team has begun
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relatively inexpensive, therefore, he is able to offer high quality furniture. It was smooth sailing for Guillermo’s business until the occurrence of two major events that changed everything. First, a competitor from overseas entered the furniture market offering rock bottom prices for furniture that is produced by a computer-controlled laser lathe to produce exact cuts in the wood. Second, the city of Sonora is suddenly experiencing a high influx of people due to what the city has to offer – beautiful
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the tariff. However, we still need to improve our strategies in the R&D investment. Our team spent zero dollars on the R&D investment, it caused that we lost the tech 2 sales in the round 2 and we may need to spend more money to buy the license rather than we developed it in house at this round. Overall, even if the data shows that our team makes a comparative large amount of profit, we still need to increase sales due to our R&D expenses will increase during our actual round 1. Practice Round #2
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strategy, I next move on to touch on briefly what has actually happened during the past 3 rounds. Performance analysis Round 1 Aim: Tech 1 market leader (want secure position on tech 1 before moving to tech 2) Strategy: Invest 10 plants in Asia {text:list-item} {text:list-item} R & D investment: Buy tech 1 (1 additional feature) &own R&D tech 1 (2 features) {text:list-item} Marketing: active marketing involvement in USA & Europe @ 30k while for asia we keep at 15k
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A&D High Tech No description by Dima Sabeh Aion on 9 March 201411791 Comments (0) Please log in to add your comment. Report abuse Transcript of A&D High Tech Managing Projects for Success A&D High Tech The Company A&D High Tech. is a computer product firm which used to mainly operate by selling its products through retail stores in shopping malls and through phone orders. Due to loss of market share, A&D decided to penetrate new markets and attract customers through
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A&d High Tech A&D High Tech | Executive Summary: Chris Johnson, an experienced technology project manager for A&D High Tech, was asked to meet with the senior managers to discuss taking over the company’s new web site project. The purpose of the project was to establish an online store to increase sales through the internet. Immediately after his transition meeting with senior management, CIO Matt Webb informed Chris that the CEO needed to know if he could complete the project by Christmas,
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