International Journal of Hospitality Management 29 (2010) 405–412 Contents lists available at ScienceDirect International Journal of Hospitality Management journal homepage: www.elsevier.com/locate/ijhosman The effect of relational benefits on perceived value in relation to customer loyalty: An empirical study in the Australian coffee outlets industry Po-Tsang Chen *, Hsin-Hui Hu Ming Chuan University, Hospitality Management, 5 De-Ming Rd., Gui-Shan, Taoyuan 333, Taiwan A R T I C L
Words: 8035 - Pages: 33
researcher since 1964, or much of what Wilkie and Moore (2003) call Eras III and IV of scholarly research. The field of management science in marketing has grown in both scope and impact during this time. My work has been centered on new product development, with models from assessor to information acceleration. Most recently, I have been working on issues of trust, advice for consumers, and the discovery of new product opportunities by “listening in” to the online dialogue between a trusted advisor
Words: 4731 - Pages: 19
31 STEVE JOBS AND APPLE, INC. Todd A. Finkle, Gonzaga University Michael L. Mallin, The University of Toledo CASE DESCRIPTION The primary issues in this case involve business startup and management, and are appropriate for entrepreneurship and management courses. A secondary issue demonstrates how personal drive and motivation are critical components of successfully managing and growing a business, thereby making this case appropriate for discussion on the topic of strategic management
Words: 5022 - Pages: 21
CHAPTER 1 THE PROBLEM AND ITS BACKGROUND INTRODUCTION The world is undergoing rapid change as well as technology. Before the computers, mobile phones, and tablets were invented, there were typewriters, and books. We even need to go to a library to search something. Now, with just one click or tap, we can now access or learn different things in the internet. One of the leading social networking site is the Facebook. There are 1.59 billion users are active all over the world and still counting
Words: 5146 - Pages: 21
COPYRIGHT NOTICE: Ariel Rubinstein: Lecture Notes in Microeconomic Theory is published by Princeton University Press and copyrighted, c 2006, by Princeton University Press. All rights reserved. No part of this book may be reproduced in any form by any electronic or mechanical means (including photocopying, recording, or information storage and retrieval) without permission in writing from the publisher, except for reading and browsing via the World Wide Web. Users are not permitted to mount this
Words: 42501 - Pages: 171
The Souls of Vans Marketing with Skateboard Marketing Strategy Report Module Code: MKT 306 December 2015 Contents 1.0 Executive Summary 1 2.0 Introduction 2 3.0 Environment Analysis 3 3.1 PESTLE Analysis 3 3.2 SWOT Analysis 6 4.0 Analysis of the Organisations Competitive Advantage 8 5.0 Evaluation of Current Marketing Strategy 9 6.0 Segmentation Targeting & Positioning Analysis 9 7.0 Recommended Objectives and Goals 10 8.0 Recommend Marketing Strategies 11 9.0 Conclusion
Words: 3599 - Pages: 15
mortar stores were the only way to rent movies. Hollywood Video was their only national competitor; however, they did compete with many regional and local movie rental companies. New technology, along with multiple competitors, have changed the way consumers purchase movie rentals and other video. Once considered a monopoly by many, Blockbuster Video fought the many pressures affecting brick and mortar stores today. The company had stores on every corner, which resulted in high costs. Once
Words: 2560 - Pages: 11
1. USING THE VALUE CHAIN MODEL, DISCUSS THE WAYS IN WHICH VOLKSWAGEN SOUTH AFRICA, CAN ADD FURTHER VALUE TO THE PRODUCTS AS THEY PASS ALONG THE CHAINS. Micheal Porter’s work is the key reference on value chains and value configuration analysis for competitive advantage. Value chains are created by transforming a set of inputs into more refined outputs. The strategic challenges associated with managing a value chain are related to manufacturing products with the right quality at the lowest possible
Words: 4692 - Pages: 19
credits) Factors that influence consumer purchasing decisions of Private Label Food Products A case study of ICA Basic Thu Ha, Nguyen 900524 Ayda Gizaw 1/13/2014 830902 ` Abstract Course: Bachelor Thesis in Business Administration Institution: School of Business, Society and Engineering Authors: Thu Ha, Nguyen & Ayda Gizaw Examiner: Eva Maaninen-Olsson Supervisor: Magnus Linderströmd Title: Factors influence consumer purchase decisions of Private
Words: 23561 - Pages: 95
Research Notes and Comments A Bibliographical Essay on Decision Making IT has been said that administration is the critical organizational process, making possible production, procurement, and the rest; that leadership is the heart of administration; and that decision making is the key to leadership. Inherent in these statements are some remarkably accurate characterizations of current administrative theory. One thing they seem to imply is a coherence and a unity in administrative theory which
Words: 9240 - Pages: 37
