WHAT IS CSR? Corporate Social Responsibility is a management concept whereby companies integrate social and environmental concerns in their business operations and interactions with their stakeholders. CSR is generally understood as being the way through which a company achieves a balance of economic, environmental and social imperatives (“Triple-Bottom-Line- Approach”), while at the same time addressing the expectations of shareholders and stakeholders. In this sense it is important to draw a
Words: 4869 - Pages: 20
WOJNICKI Independent marketing consultant Andrea.Wojnicki@ gmail.com This study investigated the effectiveness of intrinsic versus extrinsic motivations for consumers’ online social-network referrals, specifically across “opinion leaders” and “non–opinion leaders.” The authors utilized a unique dataset that matched a survey with an online field experiment. The empirical results indicated “money talks”—that is, online referral rates were higher when extrinsic rewards were conferred. Notably, the effect
Words: 6938 - Pages: 28
Final Report Team B: Legacy Consultants Ian Byrne, Darcy Cafiero, Sierra Collins, Tim Downen, Alvis Ford BUS 460 Senior Project Professor Maureen Lockwood DeVry University October 20, 2011 Executive Summary A comprehensive look into CanGo has led to a number of conclusions and recommendations by Legacy Consultants. A SWOT analysis of the company shows that there are good opportunities for expansion into other markets and that the threats and weaknesses that exist can be overcome or managed
Words: 5440 - Pages: 22
the end of the twentieth century through the process of globalization. In this sense, consumerism is usually considered a part of media culture. Consumerism is also used to refer to the consumerists movement, consumer protection or consumer activism, which seeks to protect and inform consumers by requiring such practices as honest packaging and advertising, product guarantees, and improved safety standards. In this sense it is a movement or a set of policies aimed at regulating the products, services
Words: 1866 - Pages: 8
addresses this by publishing important theoretical and empirical research done in various subfields of management. The objective of this theme based journal is to quickly update the researchers in specific fields. Facilitating them with latest Research Paper, Bibliography of research papers and books. The goal of AJMR is to bring fresh perspective to research in management and take research to masses through its open access, internet based technology. AJMR is a quarterly journal, and every quarter
Words: 649 - Pages: 3
Individual Research Report Explain and discuss how the EVLN model helps an organisation to understand an employee's response to job dissatisfaction? Introduction The book of American economist Albert O. Hirschman "Exit, voice and loyalty" which was released in 1970 is a classic attempt to understand human behavior, faced with a deteriorating quality of services they consume, whether it is goods that they buy, the company in which they work or the policy of the state in which they live. The
Words: 1846 - Pages: 8
quickly. The book, the tangible word, has stayed primarily relevant since its invention. It has indeed molded and conformed to new technological practices, but primarily, the book has stayed just that, a book. It is able to traverse the gap and be considered both new and old media because of the
Words: 998 - Pages: 4
delivering superior value to customers. Customer relationships will be seen as the key strategic resource of the business. .^ ., OR the past two decades, some subtle changes in the concept and practice of marketing have been fundamentally reshaping the field. Many of these changes have been initiated by industry, in the form of new organizational types, without explicit concern for their underlying theoretical explanation or justification. On the academic side, prophetic voices have been speaking (Amdt
Words: 12020 - Pages: 49
location-based services • Founded in 1992 • Head-Quartered in New Delhi (25,000 sq ft. facility), with Regional Offices in Mumbai & Bangalore and Area Sales offices in 10 cities across India • ~700 people strong organization, dedicated to India –350 field surveyors, 200 map and data specialist engineers, 120 sales staff and 30 seat customer support call center specialized in sales, training and support • ISO (Indian Standards Organization) 9001:2012 • Leading & most exciting brand for location-based
Words: 1442 - Pages: 6
techniques for the future. Given its enormous reach and connection to important business topics ranging from climate change to social networking, the fashion industry’s practices provide broadly-relevant lessons for future business leaders in all fields as they focus on ways to minimize negative impacts and maximize positive sustainable outcomes for businesses,
Words: 7523 - Pages: 31
