Online Auction Industry Executive Summary Online auction industry was established when OnSale launched its first website that allowed companies and individuals to auction on electronics, sporting goods and other tools in 1995 (Yin, 2007). The Internet is the largest contributor of online auction industry. Buyers and sellers could interact readily thanks to the explosive growth of the Internet (Yao, 2009). Online auction industry mainly consists of eBay, Yahoo, and Amazon. Also, there are
Words: 2953 - Pages: 12
a business. Business ethics as defined by Kirk O Hanson is “the study of standards of business behavior, which promote human welfare and the good” (Hanson 2012) In other words, ethics is about how we behave and about the standards that guide our judgements and decisions. Lauren company as we see in this context are professionals and are expected to make good decisions because the decisions they make will affect people’s lives and before a final decision can be made on a particular product, they have
Words: 1308 - Pages: 6
price; 2) Independence of the product 3. Case analysis 1) Current Market strategy (“4P” / “4C”) 1) Product → Commodity: innovative products / safe, durable and educational 2) Price → Cost: moderate price / good value for money 3) Place → Channel: Aggressive to increase the market reach and improve sales 4) Promotion → Communication: focused strategies for advertisement and promotion of differentiated range and group of products 2) SWOT analysis
Words: 1032 - Pages: 5
Entry and Exit Entrants threaten incumbents in two ways: First, they take market share away from incumbents. Second, entry often intensifies competition, leading to lower prices. This is a natural consequence of the Cournot and differentiated Bertrand models in which more firms imply lower prices. Some Facts about Entry and Exit There are three important implications for strategy: 1. When planning for the future, the managers must account for entry. 2. Managers should expect
Words: 3213 - Pages: 13
Differentiating Between Market Structures Kudler Fine Food “The stores are stocked with the very best domestic and imported foodstuffs and divided into the following departments: Fresh Bakery and Pastries; Fresh Produce; Fresh Meat & Seafood; Condiments and Packaged Foods; Cheese’s and Specialty Dairy Products We have a marketing strategy to increase loyalty and profitability of our consumers(Apollo Group 2012)”. Marketing Overview and strategic plan Kudler fine foods prides themselves
Words: 1244 - Pages: 5
Introduction * Current business environment: Responsible business is good business Both of us used to consider that if we become rich someday, what we can do or do something significant after I read some articles on corporate social responsibility. It is true that most of great companies always contribute to their wealth and to overall societal wealth by considering the effective on their employee, customers, the environment they existed, they competitors, shareholders and others to maximum
Words: 1642 - Pages: 7
respond in time by dropping their rate in the search engine. Airbnb charges 6 to 12 percent depending on the price charged. Hosts pay 3 % for each booking. Airbnb hold payment for 24 hour upon the arrival of the guest, and the host receives their money with direct deposit or with pay pal. 2) What should Airbnb do to avoid a repeat of the EJ incident? The case provides several suggestions. Choose one suggestion, or provide one of your own and tell me why. In order for Airbnb to avoid the
Words: 499 - Pages: 2
Since being socially responsible involves costs, it should generate benefits as well in order to be a sustainable business practice. A corporation could not continue a policy that constantly generates negative cash flows. The shareholders invest their money in a corporation, expecting the highest possible risk adjusted return. Therefore, being socially responsible should have bottom-line benefits in order to be sustainable. In many cases, it seems that the time frame
Words: 795 - Pages: 4
for Change is an initiative proposal, and the small change can only be collected by their “Change for Change” card. The main idea of Change for Change is about encouraging people to spend money in a “round-up” margin sale and donate the extra money. It aims to make a contribution for poverty via donating money to charity. Concerning the strengths of the current business idea, for people, Change for Change had engaged in providing support to those people in poor areas, alleviating their current
Words: 983 - Pages: 4
“ENRON SCANDAL” The Enron Corporation was the biggest in a series of scandals that damaged the reputations of corporations in the United States. It represented one of the largest fraud scandals in history. As a result, the company was said to force to file for bankruptcy in 2001 of December. This is where Sarbanes-Oxley Act was imposed with stricter rules on auditors and made corporate executives criminally liable for lying about their accounts. Enron was known as a provider
Words: 590 - Pages: 3
