Corporate Reputation Review Volume 12 Number 4 A Systematic Review of the Corporate Reputation Literature: Definition, Measurement, and Theory Kent Walker Asper School of Business, University of Manitoba, Winnipeg, Manitoba, Canada ABSTRACT A systematic review of the corporate reputation literature is conducted. The final sample of 54 articles (and one book) consists of well-cited papers, and papers in journals that have published high quality work in corporate reputation. The sample
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individual names strategy. The company’s reputation is not directly tied to its products. Amazon sells products that may be from other merchants. Amazon’s products are different because the company sells just about everything. Barnes and Noble’s reputation is for selling books. Barnes and Noble currently have expanded their product market. Both company service mixes appear to offer pure tangible goods. However, some products may offer a tangible good with accompanying services for both websites
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organization, because it provides strength and stability to the organization by analyzing the internal and external changes. It also gives a solid base for the credibility and reputation of the organization. Change management not only increases the profit of the business concern but also provides a sound working condition and a good business culture in the organization. Pressures for change, which is arising inside as well as outside of the organization force companies to change their business environment
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scrutiny. You, as a marketing manager of your company need to take care of the company’s reputation and have to go beyond traditional methods of marketing in order to convey a clear message to your target market. Due to the growing use of social media in order to get a know how about something, marketing managers cannot just rely on word of mouth marketing and have to focus more on new marketing techniques. Reputation Marketing is the need of the time Do you know what people say about your company
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corporate social responsibility (CSR) as a policy or to embed it into operation plans. In fact, many firms are adopting CSR concepts in their decision-making process to ensure a favorable view from the public, and a preservation of their name and reputation. Often actions that align with social responsibility cannot only preserve a corporations name it can also enhance it. This seems to be a part of a trend as society has increasing expectations from corporations to have CSR as part of the way
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The reputation of a company is intangible but very valuable. Having a good or bad reputation will affect how consumers feel about a company or product, as well as stakeholders. Some of the benefits of a superior corporate reputation are that customers will prefer to do business with that company when other companies’ products and services are available at a comparable cost and quality; the company can also charge a premium for products and services; and stakeholder support for the company in times
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Corporate Reputation Review Volume 10 Number 3 Academic Research Protecting Organization Reputations During a Crisis: The Development and Application of Situational Crisis Communication Theory W. Timothy Coombs Department of Communication Studies, Eastern Illinois University, Charleston, IL, USA ABSTRACT Crisis managers benefit from understanding how crisis communication can be used to protect reputational assets during a crisis. Situational Crisis Communication Theory (SCCT) offers
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Pizza Corporation is a pizza delivery company with franchise stores in so many countries. Its reputation for being in the industry for long has earned it an advantage over other upcoming pizza stores. The stores are able to monitor and maintain quality and consistency of its products. From the many years of experience and staff dedication to serving customer needs, the company has earned a good public reputation. The store recognizes that different customers have different needs; there are those who order
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global distribution system. The company makes a strong effort to be well rounded and remains strong in innovation, brand reputation, good prices and international relationships. This strong market position is largely attributed to Toyota’s value proposition to provide customers with the best range of models, at affordable prices, all whilst maintaining our long-standing reputation for manufacturing excellence and for producing high quality vehicles that are safe and reliable. The efficiency and
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Salem, Massachusetts. The town consists of a tight knit highly religious society. The situation and circumstances that the community is in encourages the development of several different themes in the story. Religion, integrity, and respect and reputation are all important themes in the novel. Religion is one of the main reasons that the novel its self is able to play out and develop. The main plot of the story revolves around religion and the actions that the characters take out either for or
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