technology giants Apple Inc. in the United States had their reputation on the line as users of their new IPhone 6 posted online videos of the new device becoming bent when left in the pocket for a long time. In this circumstance, the PR department and top management needs to grasp the real situation and identify whether it is an opportunity or an obstacle before any steps are taken. A good job done could result in a better reputation of Apple. A poor understanding of the issue will definitely lead
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Running Head: The Coca-Cola Company Struggles with Ethical Crises Phyllis Walters Professor: West Ethics and Advocacy for HR Professionals HRM 522001 5/01/2011 Coca-Cola Company is the world’s largest beverage company. It is recognized as the world’s most valuable brand, with operations in more than 200 countries. Besides Coca-Cola, and Diet Coke, the company has also profited from its other brands; PowerAde, Minute Maid, and Dasani water. The company has excelled over the last
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information will be the indicator to analyze and interpret on how the impacts of CSR on business performance. It showed that positive sales revenue correlated with the CSR activities which will enhance the company’s business growth on their image and reputation. Nevertheless, on the side of financial performance might be give sort of negative impacts. On top of that, the mode contribution of company’s business towards the society or how well the relationship with top management, employees and customers
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One’s reputation is one of the most important things in life. People in life can treat you in many different ways just based on one’s reputation, and it is needed when it comes to trust and respect. It can cause one to become successful, or it can cause the complete opposite. In The Crucible, reputation is an ongoing theme in the story. It is extremely important to many of the people in Salem. During the witch trials, many did not lie and confess to witchcraft, such as John Proctor and Rebecca Nurse
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crisis didn’t emerge full-blown overnight. Fixing the problem and ensuring that something like it doesn’t happen again will require an all-out effort, from assembly line to the boardroom. Even then, there are no guarantees. Maintaining a good corporate reputation in the 21st century is tricky business indeed. Toyota’s case offers a number of valuable lessons for other business people and companies to consider. Here, for starters, are five: Aggressive growth can create unmanageable risk. Toyota’s desire
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and retain the existing ones, the organisations have to distinguish themselves from the competition. But they also need to create and maintain a positive public image. A public relations specialist or firm helps them both create and maintain a good reputation among both the media and the customers by communicating in their behalf and presenting their products, services and the overall operation in the best light possible. A positive public image helps create a strong relationship with the customers
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higher education institutions for gaining a good reputation and a competitive advantage. This study aims to analyze Istanbul Bilgi University, in the context of social responsibility practices. The major finding of the study is that in order for an institution to be successful in CSR strategy, CSR actions has to be internalized and must be supported by the management. Keywords: Corporate social responsibility, higher education, competitive advantage, reputation. 1. Introduction Corporate social responsibility
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VIETNAM NATIONAL UNIVERSITY – HO CHI MINH CITY INTERNATIONAL UNIVERSITY SCHOOL OF BUSINESS CUSTOMER SWITCHING BEHAVIOR IN THE VIETNAM RETAIL BANKING INDUSTRY In Partial Fulfillment of the Requirements of the Degree of BACHELOR OF ARTS in BUSINESS ADMINISTRATION Student’s name: BÙI THỊ GIÁNG HƯƠNG Student’s ID: BAIU09043 Advisor: NGUYỄN VĂN PHƯƠNG, Ph.D Ho Chi Minh City, Vietnam 2014 CUSTOMER SWITCHING BEHAVIOR IN THE VIETNAM RETAIL BANKING INDUSTRY APPROVED BY: Advisor
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care about the larger view of life instead of their individual wants or needs. Certainly, if a person wanted to rise to power, they would need to first off think about the one’s they are governing and how they could use their powers for the general good of the city and the people. This is particularly relevant to the character of Brutus during the play. During the scenes of William Shakespeare’s play, The Tragedy of Julius Caesar, characters are able to rise to power through their particular strengths
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Sustainable Business? - Reputation Management (This management of reputation enhanced by social responsibility can lead to growth in both brand value and equity. ) - Financial Performance (social responsibility should be viewed as an investment in a strategic asset.) - Risk Management ( The investment community increasingly considers a strategic approach to social responsibility as a proxy indicator of good quality management.) - Employee Satisfaction ( People tend to work for good aims so they have
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