intention or state of mind is irrelevant. A person may breach s18 despite the fact that a statement or representation has been made honestly, innocently and without any intention to actively mislead or deceive. * Reputation: the need to establish the existence of a reputation or goodwill is more critical under passing off, as this requirement underpins the passing off action. The question is whether the use of the particular get-up or name by an alleged wrongdoer in relation to his product
Words: 621 - Pages: 3
Responsibility (BSR), CSR is defined as “achieving commercial success in ways that honor ethical values and respect people, communities, and the natural environment.” McWilliams and Siegel (2001:117) describe CSR as “actions that appear to further some social good, beyond the interest of the firm and that which is required by law.” These suggest that a socially responsible corporation should take a step forward and adopt strategies and business practices that go beyond the profit requirements and contribute
Words: 2667 - Pages: 11
1. Good day ladies and gentlemen, this is leo. I dont think you can recognize my Chinese name, so instead of that, I m gonna to use my American name. today I would like to present managing reputational risks. 2. First, I m gonna to talk about what is reputational risk? Reputational risk - is a type of risk related to the trustworthiness of business. This type of risk can be informational in nature or even financial. Extreme cases may even lead to bankruptcy. Recent examples of companies include:
Words: 625 - Pages: 3
Pride and reputation have prominent role in all societies. Often times, maintaining one’s reputation can influence how a person act. This theme is evident throughout Arthur Miller’s play, the Crucible. Miller presents a 1690’s town with a rigid system and an extremely religious-oriented people. In this Puritan society, private and public integrity interweave and the threat of tainting their names is ever present. The stressed importance of maintaining pride and reputation results in influencing many
Words: 505 - Pages: 3
The Fear of Reputation; Reputation vs. Well Being With the way society currently functions, individuals are judged on their appearances and actions, however soldiers are molded to have the same features, uniform, and purpose there is nothing to judge except the people themselves. This is the case for all the soldiers in Vietnam but specifically the Alpha Company of Tim O’Brien’s The Things They Carried. The soldiers in the company bond while serving in Vietnam. However, regardless of how close they
Words: 1038 - Pages: 5
famous vehicle manufacture Toyota has suffered a severe crisis due to unintended quality problems in its cars which had triggered Toyota’s largest officially recalls of its cars around the world. This crisis threatens the company’s previous reputation of good quality cars, as well as the brand image built up over time. This study aims to elaborate on the Toyota crisis in order to understand why Toyota faces this crisis and how they deal with the crisis; and investigate consumers’ perceptions of
Words: 16008 - Pages: 65
because they are forced to make a company something it isn't. But also reveals how when partnering with companies E.G LEGO and Shell marketers take a risk as as they are investing into there brand reputation which they have built over years and it can be destroyed over night. In the same way brand reputation causes a risk for marketers it can also be seen to
Words: 1169 - Pages: 5
‘Tis something nothing: ‘Twas mine, ‘tis his, and has been slave to thousands. But he that filches from me my good name Robs me of what which enriches him And makes me poor indeed. Your good name is your reputation. If someone does something to give you a bad reputation, he or she has really harmed you by making you disliked by other people. Shakespeare is saying that your reputation is even more important than your money, which is only "trash" in comparison. But it's Iago, the villain, who says
Words: 343 - Pages: 2
expecting the worst. This sector has lots of the nation's jobs as well as impacts the economic system on several stages. The government has already provided producers as well as buyers several incentives and plans in order to entice sales. Given the good reputation for the sector, it will recover over time; however the period of time just like a number of other factors is still not clear to the general public as well as economic experts alike. Conclusion The auto sector is in unstable territory because
Words: 687 - Pages: 3
famous vehicle manufacture Toyota has suffered a severe crisis due to unintended quality problems in its cars which had triggered Toyota’s largest officially recalls of its cars around the world. This crisis threatens the company’s previous reputation of good quality cars, as well as the brand image built up over time. This study aims to elaborate on the Toyota crisis in order to understand why Toyota faces this crisis and how they deal with the crisis; and investigate consumers’ perceptions of Toyota
Words: 16008 - Pages: 65
