According to James (1984), “Corporate communication is a management function that offers a framework for the effective coordination of all internal and external communication with the overall purpose of establishing and maintaining a favorable reputation with the stakeholder groups upon which the organization is dependent on”. Because Pevimag contractors, an organization which I work for as a corporate communications officer is in the newspapers for the wrong reasons, it is my duty to issue
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Othello Notes Reputation/Honour Importance of the theme of Reputation / Honour in Othello: The significant theme of reputation and honour is portrayed frequently throughout the novel Othello. Many of the characters in the novel carefully consider the consequences of their thoughts and actions in regards to their reputation and honour, making sure that they appear noble even when their actions are irrational and selfish. Such an example is shown when Iago appears to be simply stating the obvious
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Arthur Miller, one can infer that the character, John Proctor, reveals the theme of reputation and integrity. These are important because refusing to lie to protect one’s reputation can stop hysteria from spreading. In The Crucible, John Proctor was more worried about his reputation for his family to live with than he was concerned with his own life. Basically, the idea of John Proctor protecting his reputation motivates him to deny that witchcraft exists in the village. Proctor had stated his worry
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How to ace the case interview Up front planning The case interview is only one dimension of the recruiting process, but it is typically the part that raises the most anxiety. We hope this guide will help you to prepare for the case so that you can be confident and enjoy the interview. You must have the ability to: • Break a complex problem into its component parts • Apply business judgment to identify value • Generate a creative range of solutions to a problem’s component parts • Identify
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other companies offering the same service or product. Advertising professionals work on branding not only to build brand recognition, but also to build good reputations and a set of standards to which the company should strive to maintain or surpass. Branding is an important part of Internet commerce, as branding allows companies to build their reputations as well as expand beyond the original product and service, and add to the revenue generated by the original brand. When working on branding, or
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occurred in the chocolate bar industry. In a world where communication runs as the speed of the light, a good reputation plays a decisive role indeed. In fact, the company’s reputation can be considered as one of its biggest assets (Hayman, 2011). For this reason a critical analysis of PR examples, may help to pragmatically understand the effects of a good or bad use of PR activities. A good reputation not only makes a company stand out from the mass, but it also gives a competitive edge too (Samuelson
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by the resolution of the problem. b) If the company chooses to lay off their employees, 1) for affected employees, they will lose their economic sources, and have to find another job for survival. 2) For shareholders, the company may lose their reputation for the layoff, which contradicts to their public image. Thus their long-term profitability may be damaged. c) When the company does not, 1) for employees, they are contributors who still earn money for the company thus they do not have to worry
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thought one employee considered himself helping the situation by finding out who leaked the information and coming forward. His means of finding out who committed the crime were illegal which therefore makes him liable for his actions, even if he had good intentions. In the second case, the ethical issue was how to develop a security policy that provides for employees' physical safety and accommodates special needs. The first thing to considered in the decision making process is who are the stakeholders
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Part I What role does corporate reputation play within organizational performance and social responsibility? Develop a list of factors or characteristics that different stakeholders may use in assessing corporate reputation. Are these factors consistent across stakeholders? Why or why not? Corporate reputation can be taken as complete inference that its stakeholders carry of an organization. These include both external stakeholders as well as internal ones. This has become a matter of focus for
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challenges Socrates to explain why he believes it is better to be just than unjust. Using the analogy of Ring of Gyges, Glaucon Socrates to explain why anyone should still desire justice even if there are no further ends to be pursued such as good reputation and honour. Socrates then offers a conception of justice which goes beyond the definitions offered by his previous interlocuters earlier on in the Republic. This essay will first aim to discuss in detail the challenge set forth by Glaucon followed
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