Hyundai Consultant Report Decision Issue Our group conducted an analysis of Hyundai Motor Company to determine whether or not the company should continue to sell their luxury cars under the Hyundai brand, to sell them under a different brand name, or to discontinue certain car lines. After an examination of the US automotive industry and of the Hyundai Motor Company itself, our group focused on three different analysis tools to help answer the strategic decision issue: an RBV analysis, a Value
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Marketing Project Table of Contents 1.0 Executive Summary ...................................................................................................................................... 2 2.0 Situation Analysis .......................................................................................................................................... 3 2.1 Market Summary ......................................................................................................................
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tingResearch Report ABOUT Automotive AUTOMOTIVE The global automotive marketing report The evolution of automotive marketing and advertising 2005 edition by Glen Smale © ABOUT Publishing Limited 2005 The global automotive marketing report The evolution of automotive marketing and advertising 2005 edition ABOUT Publishing Group 21 Noel Street London W1F 8GP United Kingdom The global automotive marketing report: 2005 edition ABOUT Publishing Group 21 Noel Street London
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EXECUTIVE SUMMARY OBJECTIVES OF THE STUDY 1. To explore the history of the automotive industry in the Philippines 2. To examine the implications of various laws and regulations, whether domestic or international, on the local automotive industry 3. To provide and survey the current profile of the industry 4. To analyze the problems and challenges significantly affecting the industry, especially those which are economic in nature 5. To provide various recommendations that
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conceptual base of this case study is described in much more detail in: Mol and Koppius (forthcoming). 1 Executive summary This case weighs the advantages and disadvantages of going global. Ford presented its 1993 Mondeo model, sold as Mystique and Contour in North America, as a ‘world car’. It tried to build a single model for all markets globally to optimize scale of production. This required strong involvement from suppliers and heavy usage of new information technology. The case discusses the difficulties
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A Brief Understanding of IBS ‐‐A Case Study of Toyota A Brief Understanding of International Business Strategy --A Case Study of Toyota by Peter LIU, peterliu@acculine‐mfg.com MSc International Business P14B45 International Business Strategy Lecturer: Dr Yee Kwan Tang Sponsored by 10 May 2010 Acculine Precision Manufacturing Company Tel: 0086-574-28887315, Fax: 0086-574-28875303, Web: www.acculine-mfg.com, email: info@acculine-mfg
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Promotional and Advertising Strategies Author’s name Institution’s name Promotional and Advertising Strategies Abstract The automotive industry is a multi-billion industry. The dawn of the twentieth century witnessed the beginning of the automobile industry.entrpernuers in the United States and Europe made the first prototypes of vehicles by the end of the nineteenth century. Since then entrepreneurial activities has been booming in the industry that has been motivated by competition among
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Hyundai Motors Globalization strategy 1967-2013 06/06/2013 Research project: Hyundai globalisation strategy Executive summary The following report maps out Hyundai Motor Corporation’s (HMC) internationalisation strategy from its creation in 1967 to the current period. This strategy can be chronologically divided into four phases according to HMC’s objectives and rationale for expansion at different stages of its existence. From the research carried out, it appears that HMC’s choices of
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adequately for the occasion. Similarly, terror attacks and other security challenges were highly suspected considering the weaknesses in the South Africa’s security system. On the contrary, some companies affiliated to FIFA like Coca cola, Adidas and the KIA Motors, among others, saw a business opportunity there. They sponsored the event, alongside FIFA and the South African government, by providing services the football funs who gathered there, local and international, needed (Collins 2009). This business
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300 Case Studies of Social Media Marketing – An e-guide by Roderick Low of Expeditus Media What is Social Media? Social media is best understood as a group of new kind of online media which share the following characteristics: Participation Social media encourages contributions and feedback from everyone who is interested. It blurs the line between media and audience. Openness Most social media services are open to feedback and participation. They encourage voting, comments and sharing infomation
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