realize incremental financial growth. In order to be successful at introducing new extensions managers should understand line extensions' key success factors. In this study three market-related factors' impact on line extension success were investigated, i.e. the level of competition in the market place; retailer power; and consumers' variety seeking behavior. Data collected from 49 marketing and product managers in the fastmoving consumer goods industry showed that line extensions have very little added
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A White Paper Future Trends in Leadership Development By Nick Petrie Issued December 2011 CONTENTS 3 3 5 6 7 10 29 30 32 About the Author Experts Consulted during This Study About This Project Executive Summary Section 1 – The Challenge of Our Current Situation Section 2 – Future Trends for Leadership Development Bibliography References Appendix About the author Nick Petrie is a Senior Faculty member with the Center for Creative Leadership’s Colorado Springs campus. He is a member of the
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1. Introduction Strides in the field of technology have redefined the role and structure of an IT department in a Bank. Rapid strides in the field of technology redefined the use of technology in a banking. The fact that using better technology and systems, banks can garner more customers, retain existing ones and channel more of the customers business to its counters has forced business department to now look at IT as an effective marketing tool. On the operational side, the power of IT in reducing
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and Culture: The Manager as a Person LEARNING OBJECTIVES After studying this chapter, you should be able to: 1 Describe the various personality traits that affect how managers think, feel, and behave. [LO 2-1] 4 Describe the nature of emotional intelligence and its role in management. [LO 2-4] 2 Explain what values and attitudes are and describe their impact on managerial action. [LO 2-2] 5 Define organizational culture and explain how managers both create and are
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Jahangirnagar Planning Review ISSN 1728-4198 Vol. 2, June 2004, pp. 67-82, © Jahangirnagar University This article is brought to you by www.bdresearch.org Eco-Tourism: An Investigation into the Conceptual Framework and Policy Requirements for its Growth in Bangladesh Golam Moinuddin* Halima Begum** Abstract Sustainability considerations have been making ways in each and every development initiative in the last two-decades or so. In line of this trend, the concept of eco-tourism emerged and
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ing VALUE-BASED METRICS FOR IMPROVING RESULTS An Enterprise Project Management Toolkit J. Ross Publishing; All Rights Reserved J. Ross Publishing; All Rights Reserved VALUE-BASED METRICS FOR IMPROVING RESULTS An Enterprise Project Management Toolkit Mel Schnapper, Ph.D. Steven Rollins, PMP J. Ross Publishing; All Rights Reserved Copyright ©2006 by J. Ross Publishing, Inc. ISBN 1-932159-25-8 Printed and bound in the U.S.A. Printed on acid-free paper 10 9 8 7 6 5 4 3 2 1 Library
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Theories of Marketing Week 1 – lecture 1 History of marketing 1. Production : supplying markets 2. Selling: convince people that what the organization happen to have is what they need. 3. marketing : let’s ask people what they want and then produce it. What can I make that will serve my customers better? It needs to be something relevant, innovative or unique MKG definition it’s all about sales and market share : it doesn’t say anything about relationship NOW : how can
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To my mother and grandmother, whose engineering endeavors paved the way for my own. Copyright © 2011 by Gayle Laakmann. All rights reserved. Published by John Wiley & Sons, Inc., Hoboken, New Jersey. Published simultaneously in Canada. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Section 107 or 108 of the 1976 United States
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SYLLABUS STRATEGIC MANAGEMENT MANA 5336-001 Long Summer 2012 Scheduled Meeting Dates: Tuesdays and Thursdays June 5 to August 9 . Time: 5:30 p.m. to 7:50 p.m. Place: COBA 252 Professor: Charles D. Little, Ph.D. Office Hours: Immediately before and after class e-mail: drclittle@gmail.com or UTA email Phone: 817/944-9825 Course Description Integration of the MBA curriculum into a cohesive whole. Treats the several elements of business administration
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needed for their present jobs. Q.2.What is training needs assessment? Ans. Training Needs Assessment consists of : Organizational Analysis :Examines systemwide factors that effect the transfer of newly acquired skills to the workplace Person Analysis: Who needs what kind of training Task Analysis: Provides statements of the activities and work operations performed on the job Q.3.What is training design? Ans. Training design refers to the content, methods, material etc. used for purpose of imparting training
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