KINGSTON UNIVERSITY GLOBAL MARKETING MANAGEMENT BM7017 MODULE HANDBOOK September 2014 COURSE TEAM The Module Leader is: Patricia Harris Room402 harris@kingston.ac.uk My office hours will be posted on StudySpace at the start of the module. These are times when you can drop in without an appointment. For appointments outside these times, please e-mail me in advance. Note: You should only use your university e-mail account to contact me. I will not reply to e-mails sent from private accounts.
Words: 2175 - Pages: 9
1. Consumers buying products online have dramalically affected the ______ variable of the marketing mix. a. Product b. Price c. Distribution d. Research e. Promotional 2. The concept of “exchange” is fundamental to the definition of marketing. What is the best description of “exchange”? a. Activities that are performed primarily by producers and manufacturers. b. Development of products, distribution channels, promotional strategies and pricing objectives to satisfy
Words: 6414 - Pages: 26
1) Using the full spectrum of segmentation variables, describe how Sports England has segmented the sports market? In order to understand the British people’s attitudes and motivations about sports, Sport England has built 19 sporting segments all around the United Kingdom to target its customers in the sports market. In the segmentation process Sport England worked closely with Experian Business Strategies consulting group. Sport England along with the help of the Experian Group analysed data
Words: 1344 - Pages: 6
------------------------------------------------- ------------------------------------------------- SCHOOL OF BUSINESS ------------------------------------------------- COURSE: MBA- COPORATE MANAGEMENT ------------------------------------------------- SUBJECT: MARKETING MANAGEMENT ------------------------------------------------- CODE: BUS 5011 ------------------------------------------------- NATURE OF WORK: TERM PAPER ------------------------------------------------- INSTRUCTOR NAME: KITILA S.D -------------------------------------------------
Words: 1164 - Pages: 5
of an appropriate marketing mix and communication Methods are vital to support the strategy of a humanitarian Non-Governmental Organization FINAL Marketing is often described as the activities which a company or organization undertakes in selling and buying products and services. It involves promoting their products and services through advertising, sales, and delivery to clientele. Marketing is often embedded in the marketing mix which states the four ‘Ps’ of marketing which are product
Words: 4036 - Pages: 17
New Product Launch Marketing Plan MKT 571 New Product Launch Marketing Plan The purpose of this assignment is to create a marketing plan to launch a new product for both the domestic and international marketplace. Kotler & Keller define the marketing plan as “the central instrument for directing and coordinating the marketing effort” (Kotler & Keller, 2012, p36). This plan will include the following components: market need, market growth, SWOT analysis, potential competition, product
Words: 1278 - Pages: 6
PAPER 3.5: MARKETING MANAGEMENT – M.B.A. III Sem UNIT 1 Modern Marketing Concept: Social Marketing concept – Approaches to the study of marketing – Marketing segmentation – Meaning – Bases for segmentation, benefits – Systems approach – Features of industrial, consumer and services marketing. UNIT 2 Marketing Environment: External factor – Demographic factors – Internal factors – Marketing mix – Four P’s marketing. Consumer Behaviour: Meaning and importance – Consumer
Words: 57203 - Pages: 229
the company is the premier roaster and retailer of specialty coffee across the universe. Through its commitment to excellence they bring a unique experience to coffee drinking. In 2002, Starbucks faced a challenging task when looking at customer research data that suggested – among other things – that the speed of delivery lagged behind industry standards, and the company’s vice president of administration came up with a plan to invest $40 million into adding more staff to all shops across America
Words: 1589 - Pages: 7
satisfied every time they deal with our business. Online marketing involves making best use of company website, as well as including email marketing and electronic newsletters, online advertising and using social media websites such as LinkedIn, Twitter, Facebook, and Pinterest. Entering into affiliate marketing deals with other businesses, while some raise their profile through effective content marketing (including blogging). 'Offline' marketing options include advertising, direct mail, leafleting
Words: 3541 - Pages: 15
provide the following ) 1.1 Discuss the role of strategic marketing in an organization. For AC1.1, learners need to show that they understand the difference between strategic and tactical marketing. They need to use established models and definitions to develop theirdiscussion. 1.2 Explain the processes involved in strategic marketing. For AC1.2, learners will be expected to understand and explain the processes involved in strategic marketing. This will involve looking at a range of processes and
Words: 7427 - Pages: 30
